Sr Digital Marketing Specialist

Tally; San Francisco (CA); Hybrid; USD 109,000 - 125,000; Full time

Job summary

Happen Bank in San Francisco is seeking a Sr Digital Marketing Analyst to drive the strategy and execution of our Web and Paid Digital channels. You will combine analytical rigor with marketing expertise to optimize digital performance, guide investment decisions, and deliver insights that improve customer acquisition and engagement.

You’ll partner with Web, Paid Media, Email, Marketing Operations, Analytics, and Finance to translate data into actionable recommendations that support measurable

Qualifications

• 2+ years in an analytical or digital marketing role in a technical environment.
• Experience writing SQL queries to analyze large datasets.
• Experience with modern marketing analytics stacks (GA, GTM, Segment, Heap, BigQuery).
• Proficiency with data visualization tools such as Tableau and Excel.

Responsibilities

• Partner across Web, Paid Media, Email, Marketing Operations, Analytics, and Finance to drive execution of digital marketing strategies.
• Optimize website and paid digital channels using analytical insights.
• Build reports and dashboards to support decision-making.
• Lead experiments, analyze results, and translate findings into actionable recommendations.
• Develop Web and Paid marketing forecasts across spend, efficiency, LTV, and other metrics.
• Collaborate with Finance to model CAC/LTV linking investment to outcomes.

Skills

SQL

Analytics mindset

Excel

Education

Bachelor's degree or higher in Business or quantitative field

Tools

Google Analytics

Google Tag Manager

Segment

Heap

BigQuery

Tableau

Job description

Happen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress. That means offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas. Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community. Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.

About the Role

Happen Bank is looking for a Sr Digital Marketing Analyst to help drive the strategy and execution of our Web and Paid Digital channels. In this role, you'll combine analytical rigor with marketing expertise to optimize digital performance, guide investment decisions, and deliver insights that improve customer acquisition and engagement.

You’ll partner closely with teams across Web, Paid Media, Email, Marketing Operations, Analytics, and Finance to translate data into actionable recommendations that support measurable business outcomes.

What You’ll Do

• Partner cross-functionally across Web, Paid Media, Email, Marketing Operations, Analytics, and Finance to drive execution of key Digital Marketing Channel strategies
• Apply analytical and strategic thinking to optimize the effectiveness of Happen's website and Paid Digital channels
• Build reports, dashboards, and data summaries that support clear, confident decision making
• Oversee and implement channel experiments, then analyze results and turn them into actionable recommendations
• Develop Web and Paid marketing forecasts across spend, efficiency, LTV, and other key metrics
• Proactively identify opportunities for improvement, scope and prioritize projects, and lead execution of analytically-driven recommendations tied to business objectives
• Partner with Finance to build CAC/LTV models that connect Paid and Digital investment to business outcomes

About You

• 2+ years of experience in an analytical or digital marketing role; bachelor's degree or higher in Business or a quantitative field such as Analytics, Finance, Economics, Physical Sciences, Math, Statistics, or Engineering; or equivalent combination of education and experience
• Experience writing SQL queries to analyze large datasets
• Experience with modern website, marketing, and data technology stacks such as Google Analytics, Google Tag Manager, Segment, Heap, or BigQuery
• Experience using data visualization tools such as Tableau
• Highly proficient in Excel or Google Sheets
• Strong analytical thinking and business judgment with the ability to turn data into actionable insights
• You take ownership of your work, proactively identify opportunities to improve outcomes, and are comfortable managing multiple priorities in a fast-paced environment
• You've been using AI tools in your daily life long enough to have real opinions about them—what they're good at, where they fall short, and when to trust the output. You're ready to apply that intuition to improve your work and solve real business problems
• Excellent written and verbal communication skills

Nice to Have

• Familiarity with Salesforce or other CRM software

Work Location

San Francisco

The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. Happen Bank offers relocation, based on actual job level.

Time Zone Requirements

Local hours (PT)

While the position will primarily work local hours, Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.

Travel Requirements

As needed travel to Happen Bank offices and/or other locations, as needed.

Compensation

The target base salary range for this position is 109,000-125,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of Happen Bank's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).

We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.

#LI-Hybrid

#LI-GB1

Happen Bank is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at [e-mail].

Notice on AI Tool Use

For select roles and locations, candidate interviews may be recorded, transcribed and summarized by tools such as artificial intelligence (AI) to assist our hiring managers with the application process.

You will have the opportunity to opt out of recording, transcription, and summarization prior to any scheduled interviews. We will not discriminate against you if you choose to opt out.

During the interview, we will collect the following categories of personal information from or about you: contact information, identifiers, professional and employment-related information, sensory information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment.

We will only share your interview, transcription, or summary with persons whose expertise or technology is necessary to process your application, evaluate your fitness for a position, and administer or support the tool. We will not sell your personal information or disclose it to any third party for their marketing purposes. For more information about how we will handle your personal information, please refer to our Privacy Disclosure.

We will delete any recording of your interview promptly but in no event later than 30 days after making a hiring decision.