Data-Driven Paid Media Specialist

Vital Holdings LLC; Memphis (TN); On-site; USD 60,000 - 80,000; Full time

Job summary

Vital Holdings LLC is seeking a Digital Marketing Specialist to support our digital strategy with a focus on paid advertising, analytics, and marketing technology. You will collaborate with the Director of Marketing and business leaders to optimize campaigns, track performance, and drive leads across service lines.

The ideal candidate is data-driven, experienced in paid search, analytics, CRM platforms, email marketing, and marketing tech, and will support marketing for Digital Services

Qualifications

• Bachelor's degree preferred in Marketing, Communications, Business, Digital Marketing, or related field.
• 3–5 years of experience in digital marketing, paid media, PPC, marketing automation, or B2B marketing.
• Hands-on experience managing or supporting Google Ads and paid search campaigns strongly preferred.
• Experience with Salesforce, marketing technology, professional services, healthcare, information management, or related B2B industries is preferred.

Responsibilities

• Support the management and optimization of PPC and paid digital advertising campaigns across service lines and markets.
• Monitor campaign budgets, leads, conversions, cost per lead, ROAS, and other KPIs to identify optimization opportunities.
• Analyze digital marketing performance and provide reporting and recommendations based on results.
• Coordinate with external agency partners and internal teams on paid media strategy, campaign execution, testing, and optimization.
• Support conversion tracking, Google Analytics, website performance, landing pages, SEO, and other digital marketing initiatives.
• Assist with Salesforce management, including campaign tracking, lead flow, reporting, data quality, and coordination between marketing and sales.
• Support marketing technology platforms and troubleshoot issues related to digital campaigns, tracking, lead generation, and system integrations.
• Build, deploy, and optimize email marketing campaigns and automated journeys through Salesforce Marketing Cloud.
• Support marketing initiatives for Digital Services, including email campaigns, content, webinars, landing pages, and lead-generation efforts.
• Create and coordinate digital marketing content, including emails, landing pages, blogs, social media posts, and sales support materials.
• Stay current on digital advertising, AI, automation, search marketing, and emerging marketing technologies.

Skills

Analytical skills

Communication skills

Organizational skills

Fast-paced environment

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Google Analytics

Salesforce Marketing Cloud

Salesforce CRM

Email Marketing

SEO

Job description

Vital Holdings LLC is seeking a Digital Marketing Specialist to support our digital strategy with a focus on paid advertising, analytics, and marketing technology. You will collaborate with the Director of Marketing and business leaders to optimize campaigns, track performance, and drive leads across service lines.

The ideal candidate is data-driven, experienced in paid search, analytics, CRM platforms, email marketing, and marketing tech, and will support marketing for Digital Services