Strategic Digital Content Marketing Specialist

FleetPride; Irving (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

FleetPride is the largest after-market distributor of heavy-duty truck and trailer parts in the U.S. It seeks a content professional to plan, write, and adapt content for landing pages, blog articles, SEO content, email campaigns, paid ad copy, and promotional messaging. You’ll translate strategies into platform-appropriate copy, support HTML/CSS constraints, and collaborate across teams to improve readability, conversion, and performance. FleetPride is headquartered in Irving, TX.

Qualifications

• Experience planning, writing, editing, and adapting content for multiple channels.
• Familiarity with HTML/CSS constraints to improve readability and rendering.
• SEO content creation, metadata optimization, and A/B testing awareness.

Responsibilities

• Plan, write, edit, and adapt content for landing pages, blogs, SEO content, email campaigns, paid ad copy, and promotional messaging.
• Translate campaign strategies into platform-appropriate copy with adjusted tone, length, and calls to action.
• Create email copy including subject lines, preheaders, body copy, CTAs, and personalization opportunities; support A/B testing variants.
• Support on-site content updates and page optimization in CMS environments using basic HTML/CSS best practices.
• Optimize content for structure, crawlability, internal linking, conversions, and user experience; collaborate with analytics and ecommerce teams.

Job description

FleetPride is the largest after-market distributor of heavy-duty truck and trailer parts in the U.S. It seeks a content professional to plan, write, and adapt content for landing pages, blog articles, SEO content, email campaigns, paid ad copy, and promotional messaging. You’ll translate strategies into platform-appropriate copy, support HTML/CSS constraints, and collaborate across teams to improve readability, conversion, and performance. FleetPride is headquartered in Irving, TX.