Digital Content Marketing Specialist

FleetPride; Irving (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

FleetPride is the largest after-market distributor of heavy-duty truck and trailer parts in the U.S. It seeks a content professional to plan, write, and adapt content for landing pages, blog articles, SEO content, email campaigns, paid ad copy, and promotional messaging. You’ll translate strategies into platform-appropriate copy, support HTML/CSS constraints, and collaborate across teams to improve readability, conversion, and performance. FleetPride is headquartered in Irving, TX.

Qualifications

• Experience planning, writing, editing, and adapting content for multiple channels.
• Familiarity with HTML/CSS constraints to improve readability and rendering.
• SEO content creation, metadata optimization, and A/B testing awareness.

Responsibilities

• Plan, write, edit, and adapt content for landing pages, blogs, SEO content, email campaigns, paid ad copy, and promotional messaging.
• Translate campaign strategies into platform-appropriate copy with adjusted tone, length, and calls to action.
• Create email copy including subject lines, preheaders, body copy, CTAs, and personalization opportunities; support A/B testing variants.
• Support on-site content updates and page optimization in CMS environments using basic HTML/CSS best practices.
• Optimize content for structure, crawlability, internal linking, conversions, and user experience; collaborate with analytics and ecommerce teams.

Job description

FleetPride is the largest after-market distributor of heavy-duty truck and trailer parts in the U.S. with some of the best and brightest people in the business! Omnichannel Content Development: Plan, write, edit, and adapt content for landing pages, blog articles, SEO content, email campaigns, paid ad copy, ad scripts, and promotional messaging. Channel-Specific Adaptation: Translate campaign strategies into platform-appropriate copy, adjusting tone, length, formatting, calls to action, and information hierarchy for email, SEO, paid media, social, community, and on-site experiences. Email Content & HTML Support: Create email copy, including subject lines, preheaders, body copy, CTAs, personalization opportunities, and A/B test variants. Apply working knowledge of HTML/CSS constraints to improve readability, accessibility, deliverability, mobile rendering, and template performance. Paid Search Ad Copy Creation: Create, A/B test, and refresh compelling ad copy across Google Ads, Bing Ads, OpenAI Ads, and similar platforms On-Site Content: Support content updates and page optimization in Salesforce Lightning or related CMS environments. Use basic HTML and digital content best practices to improve page structure, crawlability, internal linking, conversion paths, and customer usability. SEO Optimization: Partner with ecommerce stakeholders to research keywords, optimize SEO titles, metadata, headings, internal links, body copy, and structured content, and improve organic visibility for key product, service, category, and content pages. Campaign & Calendar Support: Partner with paid media, email, creative, category management, supplier/co-op, and ecommerce teams to produce content aligned to campaign goals, seasonal priorities, promotions, acquisition, reactivation, and loyalty efforts. Brand Voice & Content Governance: Maintain FleetPride brand voice and messaging consistency while creating reusable content patterns, copy guidance, and channel-specific standards that help the broader team produce more consistent digital content. Performance Measurement & Optimization: Collaborate with analytics stakeholders to review email, SEO, social, paid, and on-site performance metrics. Use data, A/B tests, and customer behavior insights to recommend content improvements. FleetPride is the leader in the industry comprised of retail, service, distribution and wholesale divisions.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Headquartered in Irving, TX, FleetPride is the nation’s largest distributor of heavy duty parts and service in the independent heavy duty aftermarket. FleetPride’s sophisticated network of over 450 locations, more than 110 service centers, and six distribution centers ensures customers get the parts and services they need, when and where they need them. We also offer heavy duty expertise with some of the best and brightest people in the industry. FleetPride offers career opportunities for self-motivated professionals and now boasts more than 5,500 experts who are empowered and driven to create tailored solutions and solve problems for each customer’s unique needs.