Strategic Digital Analytics & Marketing Data Lead

Simons Michelson Zieve, Inc.; Troy (MI); Híbrido; USD 70 000 - 100 000; Tempo integral

Resumo da oferta

SMZ Advertising Agency in Michigan is seeking an agile Digital Analytics & Marketing Data Analyst to manage the data infrastructure behind digital media analytics, including platform integrations, data quality assurance, dashboard development, and client reporting.

We work hybrid with a minimum of two days in the office; you’ll partner with Creative, Account, and Media teams while setting the bar for concept and craft.

Qualificações

• Bachelor’s degree in marketing, analytics, or related field; 3+ years of experience.
• Experience connecting APIs/data feeds from platforms such as DV360, Google Ads, Meta, The Trade Desk, Amazon Ads, Basis, etc.
• Data transformation, mapping, normalization, and troubleshooting.
• Looker Studio, Tableau, Power BI, TapClicks, Datorama/Salesforce Marketing Intelligence, or similar visualization platforms.
• Dashboard/report development; data QA and reconciliation.
• Strong Excel/Google Sheets.
• Understanding of digital media metrics: impressions, clicks, CTR, CPM, CPC, conversions, attribution.
• Marketing knowledge of digital marketing concepts and content optimization.
• Communication skills to present technical findings to marketing teams or clients.
• Time management to handle multiple campaigns and reporting cycles with accuracy.

Responsabilidades

• Technical setup: Connect APIs/data feeds from platforms into a central data visualization platform; oversee data transformation and troubleshooting.
• Data Analysis & Reporting: Analyze KPIs across digital channels and create dashboards to visualize performance.
• Campaign Evaluation: Assess ROI and advise on budget allocation and optimization.
• Market Research: Monitor industry trends, emerging technologies, and competitor strategies.
• Collaboration: Work with media, account, and creative teams to convey insights to non-technical stakeholders; collaborate with UI/UX teams on tracking implementations.

Conhecimentos

API integration

Data transformation

Data QA

Dashboard development

KPI analysis

Excel/Google Sheets

Digital media metrics

Communication

Time management

Formação académica

Bachelor’s degree in marketing, analytics, or related field

Ferramentas

Looker Studio

Tableau

Power BI

TapClicks

Datorama/Salesforce Marketing Intelligence

SQL

BigQuery

Snowflake

Redshift

Descrição da oferta de emprego

SMZ Advertising Agency in Michigan is seeking an agile Digital Analytics & Marketing Data Analyst to manage the data infrastructure behind digital media analytics, including platform integrations, data quality assurance, dashboard development, and client reporting.

We work hybrid with a minimum of two days in the office; you’ll partner with Creative, Account, and Media teams while setting the bar for concept and craft.