Strategic Digital Advertising Account Manager

NAB Leadership Foundation; Grand Rapids (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

WOOD TV is seeking a Strategic Account Manager to drive digital revenue with the sales team. You will craft media strategies aligned to advertiser goals and work closely with account executives to deliver campaigns.

The role emphasizes data analysis, KPI evaluation, and campaign optimization, while coordinating digital orders and creative requests. Collaboration with production and management is essential for success.

Qualifications

• BA or BS in Marketing, Advertising, or Communications preferred.
• Foundational knowledge of digital marketing strategies including SEM, SEO, Social, Display, Video, OTT, Mobile and Email is a must.
• Excellent communication and multitasking skills.

Responsibilities

• Work with Sales Management to generate digital revenue.
• Develop media strategies for advertiser goals.
• Perform in-depth data analysis to deliver insights and recommendations.
• Evaluate KPIs and optimize campaign performance.
• Coordinate digital order entry and updates.
• Collaborate with sales and production teams for marketing creative.
• Assist with all digital sales processes including training, order entry, monitoring, and analytics.
• Support digital sales operation with materials, pacing, and reporting.

Skills

Digital marketing knowledge

Data analysis

Strong communication

Education

BA/BS in Marketing/Advertising/Communications

Tools

Google Analytics

Wide Orbit

Monarch

ComScore

Nielsen

Job description

WOOD TV is seeking a Strategic Account Manager to drive digital revenue with the sales team. You will craft media strategies aligned to advertiser goals and work closely with account executives to deliver campaigns.

The role emphasizes data analysis, KPI evaluation, and campaign optimization, while coordinating digital orders and creative requests. Collaboration with production and management is essential for success.