Strategic Account Manager

NAB Leadership Foundation; Grand Rapids (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

WOOD TV is seeking a Strategic Account Manager to drive digital revenue with the sales team. You will craft media strategies aligned to advertiser goals and work closely with account executives to deliver campaigns.

The role emphasizes data analysis, KPI evaluation, and campaign optimization, while coordinating digital orders and creative requests. Collaboration with production and management is essential for success.

Qualifications

• BA or BS in Marketing, Advertising, or Communications preferred.
• Foundational knowledge of digital marketing strategies including SEM, SEO, Social, Display, Video, OTT, Mobile and Email is a must.
• Excellent communication and multitasking skills.

Responsibilities

• Work with Sales Management to generate digital revenue.
• Develop media strategies for advertiser goals.
• Perform in-depth data analysis to deliver insights and recommendations.
• Evaluate KPIs and optimize campaign performance.
• Coordinate digital order entry and updates.
• Collaborate with sales and production teams for marketing creative.
• Assist with all digital sales processes including training, order entry, monitoring, and analytics.
• Support digital sales operation with materials, pacing, and reporting.

Skills

Digital marketing knowledge

Data analysis

Strong communication

Education

BA/BS in Marketing/Advertising/Communications

Tools

Google Analytics

Wide Orbit

Monarch

ComScore

Nielsen

Job description

WOOD TV is currently in search of a Strategic Account Manager. This position will play an integral role with the Sales Team and focus primarily on Digital Sales, Digital Media Strategy and Digital Execution.

WOOD TV is owned by Nexstar Media - the country's largest holder of TV stations and represents best-in-class digital products. These include but are not limited to:

• woodtv.com; OTT & Streaming Platforms; Display; Pre-Roll; SEM; Retargeting; Social Media Marketing; YouTube; various other 3rd party digital products

If you enjoy selling and implementing digital strategies, keeping up with the latest digital trends and products, and working in a team environment with a highly energetic and motivated sales force, then WOOD TV is where you want to work!

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Work with Sales Management and Account Executives to generate digital revenue.
• Develop media strategies for growth based on advertiser goals.
• Perform in-depth data analysis to deliver actionable insights & recommendations.
• Evaluate KPIs and optimize campaign performance.
• Digital order entry & updates.
• Liaises between sales & production teams for developing marketing creative for clients, such as display banners, videos, emails, and other marketing material.
• Assist sales executives with all aspects of the digital sales process including, but not limited to: Training, Order Entry, Campaign Monitoring and Coordination, Creative Requests, Creative Trafficking, Reporting, & Analytics.
• Assist management with aspects of the digital sales operation including, but not limited to: Training, Digital Sales Materials, Campaign pacing, Campaign Coordination, Campaign Performance Metrics, Communication with both internal and external teams.
• Assists with station contesting and sweepstakes.
• Other duties as assigned.

SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:

• BA or BS in Marketing, Advertising, or Communications preferred.
• Foundational knowledge of various digital marketing strategies including SEM, SEO, Social, Display, Video, OTT, Mobile and Addressable Solutions, Email and Digital Audio IS A MUST.
• Google Analytics experience preferred.
• Experience in digital marketing coordination or media sales preferred.Significant knowledge of the local digital marketing services product offering and effective use for clients.
• Motivated, enthusiastic, self-starter who can work effectively collaborating in a team environment.
• Excellent critical thinking & problem-solving skills.
• Able to multi-task and handle several projects at a time.
• Proficiency in Microsoft Office Suite. Design software ability a plus.
• Experience with Wide Orbit, Monarch, ComScore, Nielsen are a plus.
• IAB and/or Google AdWords Certification a plus.
• Automotive & database digital marketing experience is also a plus.
• written
• Excellent follow-up, strong organizational skills and attention to detail.
• Self-motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment.
• Fluency in English; with excellent communication skills, both verbal and written.

OUR VALUES

We respect our audience, customers, team members and owners. We encourage every individual's contribution and personal growth. We honor diversity. We foster work environments that provide personal pride through job satisfaction and a balanced life. We embrace the communities in which we operate. We promote open communication, innovation, and creativity. We strive for excellence in all our endeavors. We are in the local content business, providing multiple platforms for news, entertainment, and successful marketing solutions, enriching each community we serve. Each of our television stations are local service businesses.

OPPORTUNITY

With markets ranging from small to major, Nexstar has a place for every experience level. Whether you're just starting your broadcasting career or ready to make the leap into a larger market, Nexstar offers a broad range of opportunities. And that same market diversity allows Nexstar to give employees room to grow and progress in their careers. As your experience, ability, talent, and ambition grows, so too will your options within Nexstar Nation.

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