Strategic Cross-Channel Media Planner

Trakstar; Long Beach, Northern (CA, KY); Hybrid; USD 70,000 - 80,000; Full time

Job summary

Intertrend is seeking a curious, proactive Media Planner who can translate audience insights and cultural understanding into effective cross-channel communications plans.

You will collaborate across Media, Strategy, Creative, Account, Analytics and external partners to develop campaigns that connect paid media with owned and earned opportunities, while executing, optimizing and reporting on performance.

Qualifications

• Minimum of 2 years of experience in media planning, including campaign strategy, media research, and performance analysis.
• Curious and proactive; explore new media partners and opportunities.
• Strong analytical, storytelling and collaborative skills across cross-functional teams.

Responsibilities

• Develop strategic, cross-channel media recommendations based on client objectives, audience insights, cultural behaviors, competitive intelligence, historical performance and syndicated research.
• Understand the roles of paid, owned and earned media and contribute media and audience perspectives to broader communication planning.
• Collaborate with Strategy, Creative and Account teams to connect media thinking with the broader campaign idea and consumer journey.
• Participate in ideation and bring forward media-led opportunities to strengthen the campaign.
• Plan execution from approval to launch, trafficking coordination, and partner communication.

Skills

Media planning

Audience insights

Analytical thinking

Collaboration

Storytelling

Campaign optimization

Job description

Intertrend is seeking a curious, proactive Media Planner who can translate audience insights and cultural understanding into effective cross-channel communications plans.

You will collaborate across Media, Strategy, Creative, Account, Analytics and external partners to develop campaigns that connect paid media with owned and earned opportunities, while executing, optimizing and reporting on performance.