Strategic Creator Growth Lead

Monks; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Monks seeks a Content Strategist for Creators to join the Strategy team and drive social strategy for influencer campaigns across TikTok, Instagram and YouTube.

You live and breathe social media, translating platform behavior and data into strategic direction for creators. This role focuses on crafting social-first campaigns and always-on recommendations, with creator programs belonging to a different specialist team.

Qualifications

• 4+ years of experience in social media strategy with a strong focus on influencers, creators or community growth.
• Demonstrated experience growing creator or brand profiles through organic engagement and community-building tactics.
• A strong understanding of how creative choices, platform mechanics and audience behavior shape content performance.
• Solid knowledge of TikTok, Instagram, Pinterest and YouTube, including their formats, communities and creator ecosystems.
• A sharp understanding of social culture, subcultures and trends, with the judgment to distinguish meaningful shifts from fads and buzzwords.
• Hands-on familiarity with AI tools and a thoughtful perspective on integrating them into strategic and creative workflows.
• Strong research and strategic thinking skills, with the ability to frame complex challenges into clear, compelling presentations.
• Experience building social performance reports, identifying meaningful patterns and turning findings into action plans.
• Concise, persuasive writing and the ability to express intricate ideas simply without losing the strategic thread.
• A problem-solving mindset that balances the big picture with the detail required at every strategic step.
• Strong organizational skills, attention to detail, and the ability to build trust and collaborate effectively across multidisciplinary teams and with clients.
• Experience working for the fashion and beauty industry is a plus.

Responsibilities

• Own the social strategy behind influencer and creator programs and define how profiles should evolve.
• Develop social-first campaigns and always-on recommendations that connect brand objectives with audience needs, creator strengths and platform behavior.
• Turn platform insights and performance data into clear strategic directions for campaigns on TikTok, Instagram and YouTube.
• Collaborate with multidisciplinary teams and clients to present recommendations and secure buy-in.
• Support strategist-led work with rigorous research, analysis and polished storytelling.

Skills

Social media strategy

Influencer marketing

Community growth

Content performance analysis

TikTok expertise

Instagram expertise

YouTube expertise

Pinterest knowledge

Creative writing

Presentation skills

Research & strategic thinking

Data-driven decision making

Cross-functional collaboration

Tools

AI tools

Job description

Monks seeks a Content Strategist for Creators to join the Strategy team and drive social strategy for influencer campaigns across TikTok, Instagram and YouTube.

You live and breathe social media, translating platform behavior and data into strategic direction for creators. This role focuses on crafting social-first campaigns and always-on recommendations, with creator programs belonging to a different specialist team.