Strategic Creative Lead for Paid Media & Growth

Vacation Tree; Charlotte (NC); Hybrid; USD 100,000 - 130,000; Full time

Job summary

Brightspeed is seeking a Creative Strategist to lead development and execution of high-impact creative across paid media and direct response channels. You will translate marketing objectives and audience insights into compelling campaigns while ensuring brand consistency.

You will collaborate with Marketing Strategy, Media, CRM, Analytics, and external partners to test, optimize, and drive acquisition and engagement across digital and direct channels in a hybrid Charlotte, NC environment.

Qualifications

• Bachelor’s degree required or equivalent experience in marketing/creative fields.
• 5–8 years of marketing, creative campaign development or performance marketing experience.
• Experience producing creative for paid media and direct response channels.

Responsibilities

• Lead end-to-end development and execution of creative assets for paid media and direct response campaigns.
• Translate objectives and insights into clear, compelling creative.
• Develop full-funnel strategic creative briefs guiding campaigns and channels.
• Align creative concepts with channel strategy and optimize messaging for each channel.
• Provide strategic direction and feedback to improve clarity and brand alignment.

Skills

Creative strategy

Campaign development

Paid media

Direct response

Messaging strategy

Education

Bachelor’s degree in Marketing, Communications, Advertising, or related field

Job description

Brightspeed is seeking a Creative Strategist to lead development and execution of high-impact creative across paid media and direct response channels. You will translate marketing objectives and audience insights into compelling campaigns while ensuring brand consistency.

You will collaborate with Marketing Strategy, Media, CRM, Analytics, and external partners to test, optimize, and drive acquisition and engagement across digital and direct channels in a hybrid Charlotte, NC environment.