Acquisition-Centric Creative Strategist

SmartRecruiters, Inc.; Charlotte, Northern (NC, KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Hybrid/remote options

Job summary

Brightspeed is seeking a Creative Strategist to lead and execute high-performing creative across paid media and direct response channels. You will translate objectives and audience insights into compelling campaigns that drive acquisition while preserving brand consistency.

Work closely with Marketing Strategy, Media, CRM, and external agencies to test, optimize, and scale creative across digital and direct channels.

Qualifications

• 5–8 years of marketing, creative campaign development, or performance marketing experience.
• Experience developing and executing creative for paid media and direct response channels (digital display, paid social, email, direct mail).
• Experience collaborating with creative teams, designers, copywriters, media teams, CRM teams, and/or external agencies.
• Strong ability to produce end-to-end marketing assets with timelines and approvals.

Responsibilities

• Lead end-to-end development and execution of creative assets for paid media and direct response campaigns across multiple channels.
• Translate marketing objectives and audience insights into clear, differentiated creative.
• Develop full-funnel briefs outlining objectives, audiences, messaging, offers, CTAs, and channel requirements.
• Coordinate with Marketing Strategy, Media, and CRM to align creative with channel strategy.
• Provide strategic direction and feedback to improve clarity, relevance, brand alignment, and conversion.

Skills

Creative strategy

Paid media

Direct response

Campaign optimization

Messaging frameworks

A/B testing

Cross-functional collaboration

Project management

Education

Bachelor’s degree in Marketing/Communications/Advertising

Job description

Brightspeed is seeking a Creative Strategist to lead and execute high-performing creative across paid media and direct response channels. You will translate objectives and audience insights into compelling campaigns that drive acquisition while preserving brand consistency.

Work closely with Marketing Strategy, Media, CRM, and external agencies to test, optimize, and scale creative across digital and direct channels.