Strategic Creative Lead — Performance Marketing

Skill; Boston (MA); On-site; USD 75,000 - 105,000; Full time

Benefits offered by this job

Health benefit contributions

Retirement plans with match

Flexible spending accounts

Job summary

Skill is seeking a visionary Creative Strategist to redefine performance marketing for leading consumer brands. You will blend data-driven insights with inventive creative execution, shaping how audiences connect with brands across paid media, audience research, and testing.

Join a fast-paced agency environment where you lead cross-functional teams, translate business objectives into creative strategies, and develop structured testing roadmaps, A/B tests, and compelling hooks that drive

Qualifications

• Experience in creative strategy within an agency environment.
• Strong understanding of performance creative and direct-response marketing principles.
• Ability to connect performance data directly to creative decisions.

Responsibilities

• Lead creative strategy across a portfolio of client accounts within a dedicated industry vertical.
• Translate client business objectives into clear, actionable creative strategies.
• Analyze creative performance data to pinpoint what's working, what's not, and the underlying reasons.
• Navigate paid-media environments to evaluate creative-level performance.
• Develop high-level campaign concepts and structured testing roadmaps.
• Write hooks, scripts, messaging frameworks, and direct-response concepts.

Skills

Creative strategy

Performance marketing

Audience research

Meta Ads Manager

A/B testing

Client communication

Data-driven decisions

Job description

Skill is seeking a visionary Creative Strategist to redefine performance marketing for leading consumer brands. You will blend data-driven insights with inventive creative execution, shaping how audiences connect with brands across paid media, audience research, and testing.

Join a fast-paced agency environment where you lead cross-functional teams, translate business objectives into creative strategies, and develop structured testing roadmaps, A/B tests, and compelling hooks that drive