Strategic Corporate Communications Leader

Daktronics; Brookings (SD); On-site; USD 100,000 - 160,000; Full time

Job summary

Daktronics is seeking a Corporate Communications Manager to lead proactive public relations, crisis readiness, internal alignment and external storytelling. You’ll shape the Daktronics narrative and manage agency relationships, media strategy and executive visibility.

You will collaborate with Investor Relations, Finance and HR, build staffing plans, and ensure consistent brand voice across global internal and external communications, including customer testimonials and sponsorship storytelling.

Qualifications

• Seven (7)+ years leading corporate communications, public relations, or media relations teams.
• Demonstrated ability to lead through influence across regional and functional teams.
• Experience partnering with Investor Relations and executive leadership.
• Proven track record building proactive media strategy and media relationships.
• Strong written and verbal communication skills.
• Direct experience developing and executing crisis communication plans.
• Experience aligning internal communications with brand voice across a distributed organization.
• Experience building customer advocacy and testimonial programs.

Responsibilities

• Lead the corporate communications function and coordinate with Creative & Content, Digital & Social, and Marketing Strategists.
• Build staffing and capability plans for communications, and agency management as the function matures.
• Partner with multiple members of the company on stakeholder-facing communications.
• Develop a proactive media relations function and calendar of moments.
• Partner with Investor Relations/Finance during quarterly earnings and other moments.
• Work with HR to align internal communications and Employee Value Proposition.
• Elevate customer testimonials into high-visibility proof points.
• Own relationships with communications agencies and manage scopes, budgets and deliverables.

Skills

Team Management

Proactive Media Relations

Crisis Communications

Internal Communications

Customer Testimonials & Advocacy

Agency Management

Team Growth & Culture

Education

Bachelors degree in public relations, communications, marketing, journalism, business administration or a related field

Job description

Daktronics is seeking a Corporate Communications Manager to lead proactive public relations, crisis readiness, internal alignment and external storytelling. You’ll shape the Daktronics narrative and manage agency relationships, media strategy and executive visibility.

You will collaborate with Investor Relations, Finance and HR, build staffing plans, and ensure consistent brand voice across global internal and external communications, including customer testimonials and sponsorship storytelling.