Strategist, Transportation Marketing & Growth

Daktronics; Brookings (SD); On-site; USD 120,000 - 160,000; Full time

Job summary

Daktronics is seeking a Marketing Strategist to own the Transportation vertical marketing agenda, including strategy, campaigns, and market development. You will work closely with Sales, Product, and Market Development to build pipeline, drive ROI, and strengthen Daktronics' market position.

The role requires 7+ years in B2B marketing, expertise in demand generation and ABM, and strong cross-functional collaboration. This position is based in Brookings, SD with travel as needed.

Qualifications

• Bachelor’s degree in Marketing, Business, Mass Communication, Journalism, or related field.
• 7+ years of B2B marketing experience with demonstrated ownership of strategy and campaigns.
• Experience with marketing automation, CRM systems, and digital channels.

Responsibilities

• Develop and lead annual marketing strategy for Transportation vertical.
• Drive demand generation, pipeline, and ABM initiatives.
• Collaborate with Sales, Product, and Events to align go-to-market plans.

Skills

Marketing Strategy

Market Development

Demand Generation

Campaign Management

Sales Alignment

Education

Bachelor’s degree in Marketing or related field

Tools

Marketing Automation

CRM (Salesforce)

Job description

Daktronics is seeking a Marketing Strategist to own the Transportation vertical marketing agenda, including strategy, campaigns, and market development. You will work closely with Sales, Product, and Market Development to build pipeline, drive ROI, and strengthen Daktronics' market position.

The role requires 7+ years in B2B marketing, expertise in demand generation and ABM, and strong cross-functional collaboration. This position is based in Brookings, SD with travel as needed.