Marketing Strategist, Tech & Professional Services

Daktronics; South Dakota; Hybrid; USD 110,000 - 160,000; Full time

Job summary

Daktronics is seeking a Marketing Strategist to own and drive the marketing agenda for our Technical & Professional Services segment. You will lead an integrated, ROI-driven strategy, collaborating with Sales, Global Services, Product Management and Customer Success to build pipeline, grow the business and strengthen market position.

The role requires translating complex capabilities into customer value propositions, driving demand generation, and delivering measurable results across campaigns,

Qualifications

• Seven+ years of B2B marketing with ownership of strategy, campaigns, and measurable outcomes.
• Ability to develop and execute integrated marketing strategies aligned to growth objectives.
• Experience with marketing automation platforms, CRM (Salesforce preferred), and digital marketing channels.

Responsibilities

• Marketing Strategy & Market Development: Lead annual and quarterly marketing strategy for the Technical & Professional Services segment.
• Product & Service Positioning: Translate segment positioning into service-specific messaging and branding.
• Demand Generation & Revenue Growth: Build campaigns to generate qualified opportunities and drive renewal rates.
• Content Development: Produce case studies, videos, brochures, and sales tools; manage content across channels.
• Customer Success & Adoption Marketing: Support onboarding and campaigns to boost software adoption.
• Sales Enablement: Create ROI calculators and training; support account-based marketing initiatives.

Skills

Demand generation

Pipeline marketing

Stakeholder management

Marketing strategy

Campaign management

Sales alignment

Content development

Digital marketing

Education

Bachelor’s degree in Marketing, Business, Mass Communication, Journalism

Tools

Salesforce

Marketing automation

Job description

Daktronics is seeking a Marketing Strategist to own and drive the marketing agenda for our Technical & Professional Services segment. You will lead an integrated, ROI-driven strategy, collaborating with Sales, Global Services, Product Management and Customer Success to build pipeline, grow the business and strengthen market position.

The role requires translating complex capabilities into customer value propositions, driving demand generation, and delivering measurable results across campaigns,