Strategic Content Writer — Austin Sales Marketing

Energy Innovation Corp; Austin (TX); On-site; USD 81,000 - 104,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Generous PTO

Mentorship

Job summary

Aetna is seeking a Content Writer in Austin to fuse curiosity about buyers with sharp copy that sells. This full-time role offers $81,000-$104,000 annually, plus comprehensive medical, dental, and vision benefits and mentoring from day one.

You'll conduct market research, frame ROI for CFO-level stakeholders, and craft copy for ads, emails, and web pages. Collaboration with a sales marketing team helps you deliver compelling campaigns on time.

Qualifications

• Proven ability to conduct market research to shape copy.
• Frame ROI for CFO-level stakeholders.
• Write copy for ads, emails, and web pages.
• Coordinate with agencies and vendors on campaigns.

Responsibilities

• Conduct market research to uncover trends shaping the sales marketing space.
• Frame the self-directed ROI an Austin, TX CFO can defend internally.
• Hand marketing the field intel that sharpens next quarter's ads.
• Line up the delightfully-weird sponsorships that put Aetna in front of buyers.
• Draft the cold-outreach copy that survives a mid-level buyer's inbox.
• Mine Programmatic Advertising data for the deeply-bought-in story that wins the room.
• Coordinate with agencies and vendors to deliver campaigns on time and on budget.
• Write copy for ads, emails, and web pages that converts sales marketing traffic.

Skills

Multitasking

Austin market

Detail-oriented

Portfolio of writing

Job description

Aetna is seeking a Content Writer in Austin to fuse curiosity about buyers with sharp copy that sells. This full-time role offers $81,000-$104,000 annually, plus comprehensive medical, dental, and vision benefits and mentoring from day one.

You'll conduct market research, frame ROI for CFO-level stakeholders, and craft copy for ads, emails, and web pages. Collaboration with a sales marketing team helps you deliver compelling campaigns on time.