Content Writer

Energy Innovation Corp; Austin (TX); On-site; USD 81,000 - 104,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Generous PTO

Mentorship

Job summary

Aetna is seeking a Content Writer in Austin to fuse curiosity about buyers with sharp copy that sells. This full-time role offers $81,000-$104,000 annually, plus comprehensive medical, dental, and vision benefits and mentoring from day one.

You'll conduct market research, frame ROI for CFO-level stakeholders, and craft copy for ads, emails, and web pages. Collaboration with a sales marketing team helps you deliver compelling campaigns on time.

Qualifications

• Proven ability to conduct market research to shape copy.
• Frame ROI for CFO-level stakeholders.
• Write copy for ads, emails, and web pages.
• Coordinate with agencies and vendors on campaigns.

Responsibilities

• Conduct market research to uncover trends shaping the sales marketing space.
• Frame the self-directed ROI an Austin, TX CFO can defend internally.
• Hand marketing the field intel that sharpens next quarter's ads.
• Line up the delightfully-weird sponsorships that put Aetna in front of buyers.
• Draft the cold-outreach copy that survives a mid-level buyer's inbox.
• Mine Programmatic Advertising data for the deeply-bought-in story that wins the room.
• Coordinate with agencies and vendors to deliver campaigns on time and on budget.
• Write copy for ads, emails, and web pages that converts sales marketing traffic.

Skills

Multitasking

Austin market

Detail-oriented

Portfolio of writing

Job description

The Content Writer role at Aetna rewards curiosity about why people buy as much as skill at making them. Strip away the buzzwords and here's the deal — $81,000 - $104,000, full-time hours, and a sales marketing team at Aetna that actually hands you the keys.

Key Responsibilities

• Conduct market research to uncover trends shaping the sales marketing space
• Frame the self-directed ROI an Austin, TX CFO can defend internally
• Hand marketing the field intel that sharpens next quarter's ads
• Line up the delightfully-weird sponsorships that put Aetna in front of buyers
• Draft the cold-outreach copy that survives a mid-level buyer's inbox
• Mine Programmatic Advertising data for the deeply-bought-in story that wins the room
• Coordinate with agencies and vendors to deliver campaigns on time and on budget
• Write copy for ads, emails, and web pages that converts sales marketing traffic

What You'll Bring

• Strong multitasking ability without sacrificing quality
• Familiarity with the Austin market and local sales marketing landscape
• An eye for the spirited-and-grounded detail that separates fine from finished
• A portfolio that speaks louder than any line on your resume

An endlessly-iterating Austin, TX company through, Aetna measures success by how invisible its sales marketing systems become. We default to writing things down so the whole sales marketing team stays in the loop without endless meetings.

Expect $81,000 - $104,000 plus full medical, dental, and vision benefits, generous paid time off, and real mentorship from day one.

Our talent team is live and responsive, screening new resumes as they land.