Strategic Content & Thought Leadership Lead

NeoGenomics; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

NeoGenomics seeks a Content and Thought Leadership Manager to translate brand authority into a scalable content engine. You will own the editorial calendar, steward the thought-leadership pipeline, and govern content across channels to maximize impact in precision medicine and diagnostics.

You’ll partner with business leaders, SMEs, and marketing to publish high-quality content, maintain compliance, and support commercial objectives while growing NeoGenomics’ position as a trusted leader in the

Qualifications

• Bachelor's degree or equivalent work experience required.
• 8+ years of content, communications, or marketing experience required.
• Experience building and managing a content or thought-leadership pipeline including hands-on writing/production and managing external resources.
• Experience operating in a highly regulated industry preferred (healthcare, life sciences, pharma, or similar).
• Strong writer and editor, comfortable producing content directly as well as directing others’ work.
• Experience building relationships with KOLs or subject-matter experts for content partnerships.
• Track record of translating high-level brand or strategic direction into a concrete editorial plan.
• Cross-functional collaboration skills able to gather input from Commercial and Product Marketing and turn it into content priorities.

Responsibilities

• Own the editorial calendar across all content and thought-leadership channels, translating the director’s brand authority strategy into published content and cadence.
• Build and manage the thought-leadership content pipeline from topic identification through publication.
• Write and produce content directly where appropriate, and manage external resources for larger projects.
• Build and own relationships with commercial KOLs and manage partnerships.
• Consult on social media’s place within the editorial calendar without owning strategy.
• Coordinate with editorial reviewer on quality and consistency before publication.
• Ensure compliance with healthcare marketing standards in collaboration with Legal and Compliance.
• Partner with Commercial and Product Marketing to address field needs through content.
• Own the content production budget, freelancers, agency, and specialized production spend.

Skills

Strong writing

Editorial

Content strategy

Stakeholder management

Cross-functional collaboration

Education

Bachelor's Degree or equivalent work experience

Job description

NeoGenomics seeks a Content and Thought Leadership Manager to translate brand authority into a scalable content engine. You will own the editorial calendar, steward the thought-leadership pipeline, and govern content across channels to maximize impact in precision medicine and diagnostics.

You’ll partner with business leaders, SMEs, and marketing to publish high-quality content, maintain compliance, and support commercial objectives while growing NeoGenomics’ position as a trusted leader in the