Content & Thought Leadership Lead

NeoGenomics Laboratories, Inc.; Fort Myers (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401k match

Employee Stock Purchase Program

Tuition reimbursement

Leadership development

Paid time off (16 days)

Wellness programs

Employee resource groups

Job summary

NeoGenomics Laboratories, Inc. seeks a Content and Thought Leadership Manager to translate brand strategy into a scalable content engine.

You will own the editorial calendar, manage the thought-leadership pipeline, and ensure publication across channels to strengthen credibility and support commercial objectives. Partner with senior leaders, SMEs, and marketing stakeholders, direct writing and production when needed, manage external resources, and ensure compliance in a highly regulated

Qualifications

• Bachelor's Degree or equivalent work experience required.
• 8+ years of content, communications, or marketing experience required.
• Experience building and managing a content or thought-leadership pipeline.
• Experience operating in a highly regulated industry preferred (healthcare, life sciences, pharma, or similar) preferred.
• Strong writer and editor, comfortable producing content directly as well as directing others’ work.
• Experience building relationships with KOLs or subject-matter experts for content partnerships.
• Track record of translating high-level brand or strategic direction into a concrete editorial plan.
• Comfortable managing multiple concurrent projects and external vendor relationships.
• Cross-functional collaboration skills able to gather input from Commercial and Product Marketing and turn it into content priorities.

Responsibilities

• Own the editorial calendar across all content and thought-leadership channels, translating the director’s brand authority strategy into what gets published, in what format, and how often
• Build and manage the thought-leadership content pipeline, from topic identification through publication
• Write and produce content directly where appropriate, and manage Creative, agency, or freelance resources for larger or more specialized projects
• Build and own relationships with commercial KOLs, identifying and developing partnerships, prioritizing and resourcing based on which will most effectively extend NeoGenomics’ thought leadership
• Consult on social media’s place within the broader editorial calendar, without owning social strategy or execution
• Partner with editorial reviewer on quality and consistency before content publishes
• Own compliance accountability for all content produced under this role, ensuring healthcare marketing compliance standards are met before publication, partnering with Legal and Compliance
• Partner with Commercial and Product Marketing to ensure content addresses real field and customer needs, not just editorial planning in isolation
• Own the content production budget, freelancers, agency, and specialized production spend, building the request from the editorial plan and reallocating based on what’s performing

Skills

Editorial planning

Writing & editing

Stakeholder collaboration

KOL relationship management

Content strategy

Education

Bachelor's Degree or equivalent

Job description

NeoGenomics Laboratories, Inc. seeks a Content and Thought Leadership Manager to translate brand strategy into a scalable content engine.

You will own the editorial calendar, manage the thought-leadership pipeline, and ensure publication across channels to strengthen credibility and support commercial objectives. Partner with senior leaders, SMEs, and marketing stakeholders, direct writing and production when needed, manage external resources, and ensure compliance in a highly regulated