Director, Market Presence and Influence

NeoGenomics; Northern (KY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

NeoGenomics seeks a Director, Market Presence & Influence to shape external market presence through an integrated strategy spanning brand, PR, and advocacy. You will lead a team of marketing professionals, coordinating to build a credible, differentiated market position in precision medicine and diagnostics.

You will manage executive visibility, press relations, and content strategy while ensuring regulatory compliance.

Qualifications

• 10+ years of marketing, communications, or PR experience
• 5+ years of people leadership experience
• Experience in a highly regulated industry with legal/compliance familiarity
• Direct experience managing press releases, media relations, and executive messaging
• Proven ability to build brand authority and executive visibility from the ground up

Responsibilities

• Own brand authority strategy for NeoGenomics, PR, earned media, executive visibility, and advocacy
• Lead PR agency relationships and earned media strategy for senior leadership
• Ensure brand and content meet healthcare marketing compliance standards
• Lead a team and align work into one cohesive market presence
• Set advocacy strategy and customer reference programs; translate into content strategy
• Oversee website brand and content strategy in collaboration with cross-functional teams
• Own budget for Market Presence and Influence and manage forecasting

Skills

Brand authority

PR & media relations

Executive visibility

Thought leadership

Advocacy

Team leadership

Budget ownership

Stakeholder management

Education

Bachelor’s Degree

Master’s degree preferred

Job description

Are you motivated to participate in a dynamic, multi-tasking environment? Do you want to join a company that invests in its employees? Are you seeking a position where you can use your skills while continuing to be challenged and learn? Then we encourage you to dive deeper into this opportunity.

We believe in career development and empowering our employees. Not only do we provide career coaches internally, but we offer many training opportunities to expand your knowledge base! We have highly competitive benefits with a variety of HMO and PPO options. We have company 401k match along with an Employee Stock Purchase Program. We have tuition reimbursement, leadership development, and even start employees off with 16 days of paid time off plus holidays. We offer wellness courses and have highly engaged employee resource groups. Come join the Neo team and be part of our amazing World Class Culture!

NeoGenomics is looking fora Director, Market Presence & Influence who wants to continue to learn in order to allow our company to grow.

Now that you know what we're looking for in talent, let us tell you why you'd want to work at NeoGenomics:

As an employer, we promise to provide you with a purpose-driven mission in which you have the opportunity to save lives by improving patient care through the exceptional work you perform. Together, we will become the world's leading cancer reference laboratory.

Position Summary

The Director, Market Presence & Influence is responsible for shaping and elevating NeoGenomics’ external market presence through an integrated strategy spanning brand reputation, public relations, executive visibility, thought leadership, advocacy, and corporate communications. Leading a team of marketing professionals, this role ensures that all influence-building activities work together to create a cohesive, credible, and differentiated market position. By developing and executing strategies that strengthen awareness, trust, and engagement, the Director helps establish NeoGenomics as a leading voice in precision medicine and diagnostics while driving consistent visibility across key audiences and channels.

Core Responsibilities

• Own brand authority strategy for NeoGenomics, PR, earned media, executive visibility, and advocacy
• Manage the PR agency relationship and earned media strategy directly, drafting and approving press releases and message platforms for senior leadership, in coordination with Investor Relations on public company disclosure considerations
• Ensure brand, PR, social, and advocacy content meets healthcare marketing compliance standards, partnering with Legal and Compliance
• Lead a team of individual contributors, setting priorities and connecting their work into one coherent market presence
• Set advocacy strategy, KOL relationships and customer reference programs, while Content and Thought Leadership Lead owns day-to-day execution
• Set the brand authority direction that the Content and Thought Leadership Lead translates into content strategy, editorial calendar, and thought-leadership execution
• Partner with executive leadership to build and protect their public visibility and voice in the market
• Set social media strategy and brand voice, guiding execution across the team
• Own the website’s brand and content strategy, working jointly with Marketing Operations and DTS on the website overhaul
• Own the budget for Market Presence and Influence, including the PR agency retainer and outsourced creative/design spend, forecasting and managing to plan

Education and Experience

• Bachelor’s Degree required, Master preferred
• 10+ years of progressive marketing, communications, or PR experience, with direct experience managing a PR agency relationship and earned media strategy; 5+ years of people leadership experience
• Experience operating in a highly regulated industry (healthcare, life sciences, pharma, or similar), with working knowledge of legal/compliance review processes for public-facing content
• Demonstrated experience building brand authority and executive visibility strategy from the ground up, not just executing an existing playbook
• Direct experience managing press releases, media relations, and message platforms for senior leadership, including public company disclosure considerations in partnership with Investor Relations
• Track record of leading and developing a team, setting priorities across genuinely different functions (creative, events, content) and connecting them into one cohesive strategy
• Comfortable operating as an executive-facing partner, coaching and protecting senior leaders’ public voice and visibility
• Budget ownership experience, including agency/vendor spend management and forecasting

Travel:

30%, including overnight travel