Strategic Content Marketing Manager - B2B & Local SEO

The Car Park; Boise (ID); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

PTO (paid time off)

Paid Parental Leave

Volunteer Time Off

Paid holidays

Bereavement

Medical, Dental, Vision

Flexible health spending accounts

Short-term disability

Life insurance

Tuition reimbursement

401(k) and more

Job summary

The Car Park is seeking a Content Marketing Manager to own the words that represent our brand in Boise, Idaho. This role writes, edits, and publishes across web, email, social, and print, partnering with a graphic designer to bring content to life.

You’ll shape our voice and build an editorial calendar that supports growth and client engagement. As an individual contributor, you’ll set priorities, measure results in analytics, and map content to business outcomes while thriving in a lean,

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 3–5 years of experience in content marketing, copywriting, or digital marketing.
• Portfolio demonstrating strong writing across multiple formats and channels.
• Proficiency with Google Analytics or similar analytics tools.
• Analytical and problem‑solving skills; connect content to business results.
• Self‑motivated and adaptable; you learn new skills and tools quickly.

Responsibilities

• Editorial strategy and calendar across blog, email, social, and web.
• Writing and editing blog posts, case studies, thought leadership, proposals, and internal communications.
• Brand voice steward across channels with consistent publication.
• Develop landing pages, run email campaigns, and apply local SEO.
• Social content calendars and posts to grow industry presence.
• Collaborate with designer on visuals and materials; assist when needed.

Skills

Exceptional copywriting

B2B writing adaptation

PowerPoint proficiency

WordPress CMS

Email marketing platforms

SEO (local SEO)

Organizational skills

Communication skills

Independent & team collaboration

Education

Bachelor's degree in Marketing/Comms/Journalism/English

Tools

Google Analytics

CMS platforms

Marketing automation tools

Job description

The Car Park is seeking a Content Marketing Manager to own the words that represent our brand in Boise, Idaho. This role writes, edits, and publishes across web, email, social, and print, partnering with a graphic designer to bring content to life.

You’ll shape our voice and build an editorial calendar that supports growth and client engagement. As an individual contributor, you’ll set priorities, measure results in analytics, and map content to business outcomes while thriving in a lean,