Marketing Content Manager

Paycom; Boise (ID); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

PTO and Paid Holidays

Parental Leave

Medical, Dental, Vision

401(k) and more

Job summary

The Car Park is seeking a Content Marketing Manager to own the words that represent the brand. You will shape our voice, manage the editorial calendar, and produce content across web, email, social, intranet, and print.

Youll write, edit, and publish for various formats, partner with design, and drive content that supports growth with local SEO and measurement via Google Analytics.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3–5 years of experience in marketing content creation and management.
• Portfolio demonstrating strong writing across formats and channels.
• Proficiency with Google Analytics or similar analytics tools.

Responsibilities

• Editorial strategy and calendar aligned to business development and brand priorities.
• Write and edit blog posts, case studies, thought leadership, and proposals.
• Maintain brand voice and consistency across channels.
• Build and optimize landing pages, run email campaigns, apply SEO best practices.
• Develop social content calendars and posts to grow industry presence.
• Draft on-brand responses to public reviews and track results in analytics.

Skills

Copywriting

Editing

SEO knowledge

Analytical skills

Project management

Communication

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

WordPress

Google Analytics

PowerPoint

Email marketing platforms

Job description

Content Marketing ManagerWHO WE AREThe Car Park is a rapidly growing company that leverages the power of cutting-edge technology, legendary customer service, and best-in-class practices to operate more than 500 locations across the United States. We are experts at meeting the unique needs of the markets we serve, including hospitality, healthcare, events, municipalities, office, retail, and universities.Professionalism, mutual respect, and a sense of humor are traits we value and exhibit. We have built a collaborative environment placing a high emphasis on integrity, trust, and caring. We understand each of us plays a significant role in positively impacting our company culture and have a deep commitment to providing our team members with exceptional employee experiences, learning opportunities, career progression, and dare we say it, a little bit of fun.WHO WE NEEDThe Marketing team is growing The Car Park's presence in the market, and we're scaling the team to match. We're seeking a Content Marketing Manager to own the words that represent The Car Park. You'll shape our voice, build our editorial calendar, and produce content that earns attention from clients, prospects, and our own team members.You'll write, edit, and publish across every channel we use, including web, email, social, intranet, sales materials, and print. You'll partner closely with our graphic designer to bring that content to life. Our team is lean and collaborative, so the ideal candidate is equally comfortable drafting a case study, tightening a client pitch deck, building a landing page in WordPress, and mapping next month's social calendar, possibly all before lunch.This is an individual contributor role with real ownership. You'll set priorities, measure what works, and help shape how content supports our growth.Location: Boise, Idaho (on-site). Reports to: VP of Marketing.WHAT YOU’LL OWNEditorial strategy and calendar: Plan and manage content across blog, email, social, and web, aligned to business development and brand prioritiesWriting and editing: Blog posts, case studies, thought leadership, client proposals, presentation materials, and internal communicationsBrand voice: Serve as a steward of The Car Park's tone across channels and ensure consistency in everything we publishDigital marketing: Build and optimize landing pages and client websites, run email campaigns, and apply SEO best practices, including local SEO for our marketsSocial media: Develop content calendars and posts that grow our industry presenceReputation management: Draft thoughtful, on-brand responses to public reviewsPerformance reporting: Track content and campaign results in Google Analytics and related tools, and turn the findings into recommendationsCreative collaboration: Partner with graphic designer on infographics, signage, flyers, brochures, and presentations, and contribute design support when the workload calls for itAnd moreIDEAL CANDIDATE SKILLSExceptional copywriting and editing, with a sharp eye for clarity, tone, and detailAbility to adapt writing for B2B clients, municipal partners, and internal audiencesProficiency in PowerPoint with experience building polished, persuasive presentationsExperience with WordPress and other CMS platformsExperience with email marketing platforms and campaign executionWorking knowledge of SEO, including local SEOStrong organizational skills; you can prioritize competing deadlines without dropping detailsExcellent communication and active listening skillsComfort working independently and as part of a team-based environmentBONUS POINTSHands-on experience in Adobe InDesign, Illustrator, or Photoshop, or tools like Canva or FigmaExperience with layout for print materials and signageFamiliarity with AI-assisted content tools and search trendsExperience in B2B, real estate, hospitality, or service industriesMINIMUM REQUIRED QUALIFICATIONSBachelor's degree in Marketing, Communications, Journalism, English, or related field3–5 years of experience in content marketing, copywriting, or digital marketingA portfolio demonstrating strong writing across multiple formats and channelsProficiency with Google Analytics or similar analytics toolsAnalytical and problem-solving skills, with the ability to connect content to business resultsSelf-motivated and adaptable; you learn new skills and tools quicklyBENEFITS WE OFFER18 days of Paid Time Off (PTO)Paid Parental LeaveVolunteer Time Off (VTO)Paid holidaysBereavementMedical, Dental, VisionFlexible and health spending accountsShort-term disabilityCritical illness and accident benefitsLife insurance, tuition reimbursement401(k) and more are available to eligible team membersThe opportunity to work with a genuinely awesome team of co-workersProfessionalism, mutual respect, and a sense of humor are traits we value and exhibit. That's not marketing lingo, it's the truth. Come meet us and you be the judge.Equal Employment OpportunityRequired Education:- Bachelor's degree in Marketing, Communications, Journalism, or a related field.Required Experience:- Minimum of 5 years of experience in marketing content creation and management.- Proven track record of developing and executing successful content strategies.- Experience with digital marketing tools and platforms, including SEO, SEM, and social media.- Demonstrated ability to lead and manage a team of content creators and marketers.Required Skills and Abilities:- Exceptional writing and editing skills with a keen eye for detail.- Strong understanding of brand voice and messaging consistency.- Ability to analyze and interpret marketing data to inform content strategy.- Excellent project management skills, with the ability to handle multiple projects simultaneously.- Proficiency in content management systems and marketing automation tools.- Strong interpersonal and communication skills, capable of collaborating effectively with cross-functional teams.