Strategic Content Marketing Leader

Gulf Winds; Pensacola (FL); Sur place; USD 78 000 - 97 000; Plein temps

Résumé du poste

Gulf Winds is seeking a Director of Content Marketing to be the primary storyteller and strategic leader for the credit union. This role ensures every piece of content reinforces the organization’s mission, engages members, and drives growth across multichannel channels while staying regulatory compliant and ROI-focused.

You will develop a comprehensive content strategy aligned with growth goals, oversee social media and campaigns, manage budgets with the VP of Marketing, and coach a team of

Qualifications

• Five to eight years of related content marketing experience.
• Bachelor's degree or recognized equivalent certifications.
• Strong interpersonal skills with ability to motivate and influence others.

Responsabilités

• Oversee end-to-end creation of multichannel content across marketing channels.
• Ensure copy is accurate, on-brand, and compliant with credit union regulations.
• Develop and implement a comprehensive content marketing strategy aligned with growth goals.
• Identify target audiences and measure KPIs like engagement and ROI.
• Coordinate with product, BI, and digital experience teams.
• Manage social media presence and online engagement campaigns.
• Promote local community involvement and sponsor events.
• Develop and forecast the annual content marketing budget with the VP Marketing.
• Ensure alignment with brand messaging across departments.
• Supervise content specialists and designers and provide guidance.

Connaissances

Strategic thinking

Project management

Creative writing

Visual design oversight

Digital marketing

SEO

Social media management

Web analytics

Regulatory compliance

Interpersonal communication

Cross-functional collaboration

Formation

Bachelor's degree

Industry certifications equivalent to bachelor’s

Description du poste

Gulf Winds is seeking a Director of Content Marketing to be the primary storyteller and strategic leader for the credit union. This role ensures every piece of content reinforces the organization’s mission, engages members, and drives growth across multichannel channels while staying regulatory compliant and ROI-focused.

You will develop a comprehensive content strategy aligned with growth goals, oversee social media and campaigns, manage budgets with the VP of Marketing, and coach a team of