Content Marketing Director: Growth & ROI Leader

Gulf Winds Credit Union; Pensacola (FL); On-site; USD 78,000 - 97,000; Full time

Benefits offered by this job

Paid holidays

PTO 18 days

Volunteer time 16 hours

Health insurance

Dental and vision

Life insurance

401(k) with company match

Pension plan

FSAs

Tuition reimbursement

Wellness programs

Job summary

Gulf Winds Credit Union in Pensacola, FL seeks a Director of Content Marketing to lead multichannel content strategy, ensure brand consistency, and drive measurable growth while complying with financial regulations.

You will oversee content creation across advertising, social media, website, videos, and newsletters; build KPIs, manage budgets, mentor teams, and collaborate with marketing, sales, and community groups to elevate member engagement.

Qualifications

• 5–8 years of related marketing experience.
• Bachelor's degree or recognized certifications.
• Strong writing and communication skills.
• Deep knowledge of digital marketing and SEO.
• Regulatory compliance knowledge for financial services.

Responsibilities

• Oversee multichannel content creation including ads, social, website, infographics, videos, podcasts, and newsletters.
• Develop and implement a content marketing strategy aligned with growth goals, mission, and brand guidelines.
• Manage social media presence and community engagement campaigns with ROI tracking.
• Collaborate with other departments to promote local involvement and events.
• Forecast and manage the annual content marketing budget with VP of Marketing.
• Lead and coach content staff and vendors; ensure brand standards across initiatives.
• Perform other duties as assigned.

Skills

Strategic thinking

Project management

Creative writing

Visual design

Digital marketing

SEO

Social media management

Web analytics

Education

Bachelor's degree

Industry certifications

Job description

Gulf Winds Credit Union in Pensacola, FL seeks a Director of Content Marketing to lead multichannel content strategy, ensure brand consistency, and drive measurable growth while complying with financial regulations.

You will oversee content creation across advertising, social media, website, videos, and newsletters; build KPIs, manage budgets, mentor teams, and collaborate with marketing, sales, and community groups to elevate member engagement.