Strategic Content Lead — SEO, Storytelling, Video

Jackson Healthcare; Alpharetta (GA); Hybrid; USD 80,000 - 105,000; Full time

Job summary

Jackson Healthcare in Alpharetta, GA is seeking a Senior Content Marketing Specialist to lead writing, editing, and optimization of blog posts, articles, bylines, and multimedia content across channels. You will develop story ideas, manage editorial calendars, collaborate with marketing and subject-matter experts, and drive SEO, AEO, and GEO initiatives to grow organic visibility and engagement.

You will also publish content, maintain brand voice, and measure performance with analytics to inform

Qualifications

• Exceptional written and verbal communication with storytelling across platforms.
• Experience delivering on-time, high-quality content with multiple priorities and stakeholders.
• Knowledge of SEO, AEO and GEO best practices and applying them to content strategy.

Responsibilities

• Write, edit and optimize high-quality blog posts, articles and web copy.
• Develop original story ideas and manage the editorial calendar across channels.
• Create scripts and storyboards for video content; adapt content for social and email assets.
• Maintain brand voice and editorial standards across all content.

Skills

Storytelling across channels

Editorial project management

SEO knowledge

Education

BS/BA in Journalism, Communications, Marketing, or related field

Tools

CMS platforms

Analytics tools

Job description

Jackson Healthcare in Alpharetta, GA is seeking a Senior Content Marketing Specialist to lead writing, editing, and optimization of blog posts, articles, bylines, and multimedia content across channels. You will develop story ideas, manage editorial calendars, collaborate with marketing and subject-matter experts, and drive SEO, AEO, and GEO initiatives to grow organic visibility and engagement.

You will also publish content, maintain brand voice, and measure performance with analytics to inform