Senior Content Marketing Specialist

Jackson Healthcare, LLC; Alpharetta (GA); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Jackson Healthcare, LLC is seeking a skilled content writer to research, write, and edit high-quality blog posts, articles, and web copy for external audiences, translating complex topics into clear, compelling messaging and ensuring every piece aligns with brand standards.

You will conceive story ideas, manage an editorial calendar, optimize content for SEO and social channels, and collaborate with marketing and subject-matter experts to deliver timely, engaging assets.

Qualifications

• A BS/BA in Journalism, Communications, Marketing, or related field
• 6-8 years of professional writing experience (content marketing, copywriting, corporate communications, or similar)
• Strong portfolio of writing samples
• Proficiency in CMS platforms and analytics tools
• Strong knowledge and application of SEO, AEO and GEO best practices

Responsibilities

• Research, write, and edit high-quality blog posts, articles, and other web copy for external audiences
• Conceive original story ideas and contribute to content strategy and topic planning
• Optimize existing content for multiple channels and audiences
• Develop scripts and storyboards for video content
• Collaborate to produce content for corporate identity materials
• Create, execute and monitor SEO, AEO and GEO tactics
• Leverage analytics to monitor content performance and inform strategy
• Manage day-to-day content across CMS and site structure
• Support social strategy and campaigns
• Maintain brand voice and editorial standards across content

Skills

Storytelling

Editing

Content strategy

SEO writing

Cross-functional collaboration

Analytical mindset

Education

BS/BA in Journalism, Communications, Marketing

6-8 years professional writing experience

Tools

CMS platforms

Analytics tools

SEO tools

Adobe Creative Suite / Canva

Job description

Overview Jackson Healthcare and our family of companies provide healthcare systems, hospitals and medical facilities of all sizes with the skilled and specialized labor and technologies they need to deliver high quality patient care and achieve the best possible outcomes — while connecting healthcare professionals to the temporary engagements, contract assignments and permanent placement employment opportunities they desire. Headquartered in metro Atlanta, we’re powered by more than 2,600 associates and over 20,000 clinician providers covering all 50 U.S. states. Our mission is to improve the delivery of patient care and the lives of everyone we touch. This includes the patients, clinicians and healthcare executives we work with through our companies every day, as well as our communities, the nonprofit organizations we support and each associate who is part of our family. We’re always looking to add new talent to our teams. We value diverse professionals at all levels and across multiple disciplines and areas of expertise, who have strong leadership skills, align with our culture, and are committed to excellence.

ESSENTIAL RESPONSIBILITIES

• Research, write, and edit high-quality blog posts, articles, and other web copy for external audiences, translating complex topics into clear, compelling messaging and ensuring every piece of content is well-researched, accurate and aligned with brand standards.
• Conceive original story ideas and contribute to content strategy and topic planning by researching audiences, industry topics and trends, and keyword opportunities; and own the resulting editorial calendar — coordinating priorities, deadlines and approvals across marketing, subject‑matter experts and brand stakeholders to ensure relevant and timely deliverables.
• Optimize existing content for multiple channels and audiences — turning blog posts and articles into social, email and other digital assets to extend reach and maximize core deliverables.
• Develop scripts and storyboards for video content.
• Collaborate with team to produce compelling content for corporate identity materials.
• Create, execute and monitor SEO, AEO and GEO tactics to increase visibility and organic growth across search engines, answer engines and generative AI tools.
• Leverage analytics tools to monitor content performance; analyze engagement metrics; report results to stakeholders; and provide recommendations to enhance reach and effectiveness, and inform content strategy and editorial decisions.
• Manage day-to-day content across multiple websites within the CMS — publishing, formatting and maintaining pages, visuals, and multimedia assets, including creating basic graphics — and partnering with the team on page builds, site structure and information architecture.
• Support social strategy and tactics, including contributing content for organic and paid social campaigns.
• Maintain and enforce brand voice, style guidelines and editorial standards across content deliverables.

QUALIFICATIONS

EDUCATION, WORK EXPERIENCE, CERTIFICATIONS REQUIRED

• A BS/BA in Journalism, Communications, Marketing, or a related field
• 6-8 years of professional writing experience (content marketing, copywriting, corporate communications, or similar)
• Strong portfolio of writing samples
• Proficiency in CMS platforms and analytics tools
• Strong knowledge and application of SEO, AEO and GEO best practices

PREFERRED

• Corporate and agency work experience
• Working knowledge of paid social advertising platforms (e.g., "LinkedIn Campaign Manager") and marketing automation platforms
• Experience with design tools (e.g., Canva, Adobe Creative Suite)

KNOWLEDGE, SKILLS, AND ABILITIES

• Exceptional written and verbal communication skills, with a strong command of storytelling across multiple platforms and channels.
• Proven ability to execute on-time, high-quality content deliverables while managing multiple priorities, timelines and stakeholders.
• Strong organizational skills with attention to detail and the ability to proactively anticipate needs.
• Ability to collaborate cross-functionally with marketing, web/digital, and business stakeholders, as well as subject matter experts, across the Jackson Healthcare family of companies.
• Team player with a customer‑centric approach and a track record of reliability and follow‑through.
• Comfortable working in a fast‑paced, evolving environment.
• Ability to shift focus as business needs evolve.
• A natural curiosity around performance and metrics, and a drive to test, measure, analyze and optimize content for search engines, answer engines and readers alike.
• A curiosity and interest in keeping abreast of emerging technologies and creative strategies to stay on the forefront of the role and content marketing space.
• A deep commitment to Jackson Healthcare's mission and core values and a commitment to serving others.

TRAVEL REQUIREMENTS & WORKING CONDITIONS

Up to 5% travel may be required for system implementation projects, training, or team meetings. This position operates in a typical hybrid or office environment. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit for extended periods; frequently required to use hands and fingers to operate a computer keyboard, mouse, and other office equipment; and regularly required to talk and hear to communicate with colleagues in person, by phone, and by video conference. The employee is occasionally required to stand and walk. The employee may occasionally lift and/or move up to 10 – 15 pounds. Disclosures Smoking/vaping and the use of tobacco products are prohibited on all Company premises, including indoor and outdoor areas, parking lots, and Company‑owned vehicles. As part of our employment process, candidates who receive a conditional offer may be required to undergo pre‑employment drug testing.

We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under the law.

Jackson Healthcare is a family of highly specialized healthcare staffing, search, and technology companies. Our mission is to improve the delivery of patient care and the lives of everyone we touch. This includes the patients, clinicians and healthcare executives we work with through our companies every day, as well as our communities, the nonprofit organizations we support and each associate who is part of our family.