Strategic Content & Growth Lead

Brenntag Group; Reading (Berks County); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Paid parental leave

Educational assistance

Paid time off

Healthcare

401(k)

Job summary

Brenntag North America Beauty & Personal Care seeks a Strategic Marketing Lead to develop and drive Brenntag’s content and marketing strategy across North America, aligning with growth objectives and priorities.

You will oversee integrated, multi‑channel campaigns, with a focus on thought leadership, digital engagement, and customer‑centric storytelling to attract new customers and expand market share.

Qualifications

• 3 to 5 years of experience with marketing, especially digital marketing including email, social media and content creation
• Bachelor’s Degree in Chemistry, Biology, Engineering or similar and MBA a plus
• Bilingual – English, French, Spanish, Portuguese a valid plus
• Excellent verbal and written communication skills
• Proficient knowledge in Microsoft Office (Outlook, Excel, Word, PowerPoint)
• Experience specifically with Salesforce CRM and Salesforce Pardot is preferred

Responsibilities

• Own and drive the overall content strategy, ensuring alignment with business objectives, market trends, and commercial priorities
• Develop and execute high‑impact content across multiple channels, including webinars and digital events
• Collaborate closely with supplier partners to co‑create relevant, value‑driven content that supports product positioning and innovation storytelling
• Lead the development of sales enablement tools, including brochures, sell sheets, and presentation materials
• Identify and curate forward‑looking concepts and ideas to support innovation pipelines and marketing initiatives
• Own and manage a rolling marketing calendar, ensuring consistent and strategic campaign execution
• Develop and maintain an integrated editorial calendar aligned with key industry events
• Create and deliver trend presentations to support internal teams, customers, and supplier partners
• Translate market trends and insights into actionable content and campaign concepts
• Position the organization as a thought leader within the industry through strategic storytelling and content development
• Define and track KPIs to measure marketing effectiveness, including social media analytics, lead generation and pipeline contribution
• Monitor and analyze VOC and sample requests to inform content strategy and product positioning
• Provide monthly performance reports with actionable insights and recommendations for optimization
• Partner with sales, technical, and supplier teams to ensure content supports commercial goals and customer needs
• Align content and campaigns with broader business strategies to maximize impact and ROI
• All other duties as assigned by management

Skills

Digital marketing

Email marketing

Content creation

Social media

Salesforce/Pardot

Communication skills

Microsoft Office

Education

Bachelor’s degree in Chemistry, Biology, Engineering or similar

MBA

Tools

Salesforce CRM

Salesforce Pardot

Website management

Job description

Brenntag North America Beauty & Personal Care seeks a Strategic Marketing Lead to develop and drive Brenntag’s content and marketing strategy across North America, aligning with growth objectives and priorities.

You will oversee integrated, multi‑channel campaigns, with a focus on thought leadership, digital engagement, and customer‑centric storytelling to attract new customers and expand market share.