Brand Growth Lead – Beauty & CPG Retail

Goodai Global

Irvine (CA)

Hybrid

USD 90,000 - 110,000

Full time

33 hours ago

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Benefits offered by this job

Health, dental, and vision insurance

Paid time off

401(k) eligibility

Performance bonus opportunity

Job summary

Goodai Global is seeking a strategic Brand Marketing Manager to lead growth across national retail and distribution in North America. You will drive go-to-market strategy, retail activation, and integrated campaigns to strengthen brand equity and accelerate sell-through.

The ideal candidate has 5+ years in beauty/CPG, experience with national retailers, and strong analytical, leadership, and storytelling skills.

Qualifications

Bachelor’s degree in Marketing, Business, or related field.
5+ years of brand marketing experience in Beauty, Skincare, or CPG.
Experience working with national retailers strongly preferred.
Strong understanding of retail marketing and trade promotion.
Analytical mindset with strong Excel / data interpretation skills.

Responsibilities

Develop annual brand marketing strategy and growth roadmap.
Lead go-to-market planning for new product launches.
Define positioning, messaging, and competitive differentiation.
Manage brand P&L input related to marketing investment.
Lead 360 integrated marketing campaigns (digital, social, influencer, retail media).
Oversee paid media performance and ROI optimization.
Track KPIs including sell-through lift, traffic, and brand awareness metrics.
Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty).
Align digital campaigns to support retail sell-through.