Senior Insights Leader – Consumer & Market Strategy

Fieldpiece; Kamas (UT); Híbrido; USD 140 000 - 190 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

401(k) with company match

Medical, dental, and vision

Paid time off

FSA/HSA

EAP

Music program

Resumo da oferta

Fieldpiece, a global HVACR tools company, seeks a Senior Manager, Consumer & Market Insights to anchor product strategy with deep customer understanding. Embedded in Upstream Marketing, you will lead research shaping development, portfolio decisions, and major business bets.

Combine qualitative and quantitative methods, manage external partners, and mentor colleagues, collaborating with Product, Engineering, Marketing, Sales, and Strategy to translate insights into action.

Qualificações

• Bachelor's degree in Marketing, Market Research, Business, Economics, Psychology, Statistics, Data Analytics or related field; advanced degree preferred.
• 12+ years in market intelligence, market research, consumer insights, or strategic research with complex programs.
• Deep expertise in qualitative and quantitative research and selecting the right methodology.
• Experience combining primary research with product analytics, CRM, sales data, or Voice of Customer programs.
• Hands-on experience designing studies, conducting research, analyzing data, and presenting recommendations.
• Experience with segmentation, KANO, conjoint/MaxDiff, pricing research, customer journey mapping, and job mapping.
• Strong experience identifying, selecting, and managing outside research firms and contractors.
• Ability to balance internal research with outsourced studies and specialized expertise.
• Strong analytical, PowerPoint, presentation, and data-storytelling skills.
• Experience managing multiple research initiatives and mentoring or developing others.
• Advanced experience with segmentation, conjoint, MaxDiff, pricing research, willingness-to-pay, or market sizing.

Responsabilidades

• Own the research roadmap and schedule across multiple product categories.
• Lead complex market intelligence and strategic research from business question through recommendation.
• Determine the right methodology and execution approach - in-house, outsourced, or a combination.
• Design and conduct qualitative and quantitative research, including surveys, interviews, segmentation, KANO, conjoint/MaxDiff, pricing, customer journey, and job mapping.
• Analyze and synthesize data into actionable insights and executive-ready presentations.
• Identify, build relationships with, and manage external research firms, contractors, and specialized partners.
• Scope and oversee outsourced studies, ensuring quality, rigor, and useful deliverables.
• Mentor an internal team member and build broader research capabilities.
• Partner across Product, Engineering, Marketing, Sales, Strategy, and other teams to influence product and portfolio decisions.

Conhecimentos

Qualitative research

Quantitative research

Data storytelling

PowerPoint

Research leadership

Formação académica

Bachelor's degree in Marketing, Market Research, Business, Economics, Psychology, Statistics, Data Analytics

Ferramentas

Qualtrics

Sawtooth

CRM systems

Descrição da oferta de emprego

Fieldpiece, a global HVACR tools company, seeks a Senior Manager, Consumer & Market Insights to anchor product strategy with deep customer understanding. Embedded in Upstream Marketing, you will lead research shaping development, portfolio decisions, and major business bets.

Combine qualitative and quantitative methods, manage external partners, and mentor colleagues, collaborating with Product, Engineering, Marketing, Sales, and Strategy to translate insights into action.