Manager, Consumer Insights & Strategy (Hybrid)

Ruddfabricationservices; Irvine (CA); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Bonus program

Hybrid work arrangement

Medical, dental, vision

Job summary

Ruddfabricationservices in Irvine, CA is seeking a Manager of Consumer Research to lead consumer, shopper, and market insights that drive brand strategy, product innovation, and growth.

You will manage quantitative and qualitative studies, synthesize data into actionable recommendations, and partner with Marketing, Sales, and global teams. Strong analytical skills and cross-functional collaboration are essential.

Qualifications

• Bachelor's degree required in a related field.
• Minimum 5 years of experience in consumer insights or market research.
• Experience with POS and panel data sources.
• Strong analytical and communication skills.
• Experience with AI in research is preferred.

Responsibilities

• Lead consumer, shopper, and market research projects.
• Identify business opportunities through data analysis.
• Plan and manage primary and secondary research.
• Collaborate with Marketing, Sales, and global teams.
• Present findings to management and stakeholders.
• Manage external research agencies and budgets.
• Develop new research capabilities.
• Utilize AI tools to enhance insights.

Skills

Consumer insights

Market research

Analytics

Cross-functional collaboration

Presentation skills

Excel

PowerPoint

Word

Statistical tools (SPSS/R)

AI tools for research

Education

Bachelor's degree

Tools

Circana

Nielsen

Numerator

R

SPSS

Job description

Ruddfabricationservices in Irvine, CA is seeking a Manager of Consumer Research to lead consumer, shopper, and market insights that drive brand strategy, product innovation, and growth.

You will manage quantitative and qualitative studies, synthesize data into actionable recommendations, and partner with Marketing, Sales, and global teams. Strong analytical skills and cross-functional collaboration are essential.