Strategic Consumer Insights Lead for Growth

Barcel USA; Coppell (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

Barcel USA is seeking an Associate Manager, Consumer Insights to drive growth across Takis, Popcornopolis, and Sanissimo. You will combine consumer research with data analysis to inform marketing decisions and strategy.

You will lead studies from design to reporting, build dashboards, collaborate with marketing and sales, and translate findings into actionable recommendations for senior leadership.

Qualifications

• 2-5 years of experience in Consumer Insights or Market Research.
• Strong quantitative analysis and ability to translate data into business recommendations.
• Excellent communication and stakeholder management skills.
• Experience with advertising or brand health testing is a plus.

Responsibilities

• Lead qualitative and quantitative research projects from design through reporting.
• Develop dashboards, scorecards, and analyses to support decision-making.
• Collaborate with Marketing, Media & Content, Category Management and Sales teams to answer key business questions.
• Present insights and recommendations to senior leadership in a clear, actionable way.

Skills

Consumer Insights

Data Analytics

Market Research

Data Visualization

Stakeholder Management

Education

Bachelor's degree in Marketing, Market Research, or related field

Tools

Power BI

Tableau

Excel

Job description

Barcel USA is seeking an Associate Manager, Consumer Insights to drive growth across Takis, Popcornopolis, and Sanissimo. You will combine consumer research with data analysis to inform marketing decisions and strategy.

You will lead studies from design to reporting, build dashboards, collaborate with marketing and sales, and translate findings into actionable recommendations for senior leadership.