Strategic Community Manager - Reddit & UGC

Socket.dev; Tustin (CA); On-site; USD 81,000 - 99,000; Full time

Benefits offered by this job

Health/Medical/Dental/Vision insurance

401K with employer match

Generous PTO

Life Insurance

Voluntary Life Insurance

Disability Insurance

Critical Illness Coverage

Accident Insurance

Healthcare FSA

Dependent Care FSA

Travel Assistance Program

EAP

Fully stocked kitchen

Job summary

VeSync is hiring a Community Manager to develop long‑term strategy for Levoit and Cosori brands. You will build scalable programs, drive UGC and advocacy, own Reddit presence, and transform customer insights into brand initiatives.

Work with Social Marketing, Brand, Content, Product, and Customer Support to ensure a cohesive, community-driven brand experience. You will lead strategy development, content cadences, and engage with Reddit mods and key communities, shaping a vibrant brand community

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 5–8 years of experience in community management, social media, audience development, or digital community strategy.
• Strong experience managing or building activity on Reddit.
• Proven track record developing UGC or community‑driven programs for consumer brands.
• Strong understanding of social listening, content pipelines, and digital community behaviors.
• Excellent communication, relationship-building, and cross-functional collaboration skills.

Responsibilities

• Develop the overarching community strategy for Cosori and Levoit across Reddit, TikTok, Instagram, Facebook Groups, YouTube, and emerging channels.
• Build scalable community programs (advocacy, ambassador, UGC contributor pipelines, feedback forums, beta testing groups, etc.).
• Identify gaps and opportunities in community presence and create roadmaps to expand reach and participation.
• Establish community policies, engagement guidelines, escalation flows, and consistent voice/tone frameworks.
• Partner with the Community Specialist to ensure daily operations align with the overarching strategy.
• Evaluate emerging cultural, category, and platform-specific trends surfaced through social listening to determine relevance and strategic application for the brands.
• Prioritize which trends, consumer behaviors, or community tensions should influence content planning, community programs, and brand positioning.
• Initiate and lead Cosori and Levoit’s presence on Reddit, both through organic community participation and developing brand-owned spaces (if applicable).
• Build and maintain relationships with Reddit mods, top contributors, and key subreddits related to cooking, appliances, home, wellness, and lifestyle.
• Identify strategic moments for AMAs, product seeding, education threads, and organic advocacy.
• Develop a Reddit content cadence and oversee the creation of Reddit-native content with the Social team.
• Build UGC sourcing and management systems, including creator identification, outreach frameworks, usage permissions, and submission pipelines.
• Partner with Social and Creative teams to turn UGC, community conversations, and insights into platform-ready content.
• Establish content formats that anchor the brand’s community presence (spotlights, testimonials, tutorial threads, challenges, etc.).
• Define KPIs for community programs, Reddit performance, UGC conversion, and engagement quality.
• Evaluate community health through sentiment shifts, repeat engagement, and contributor growth.
• Translate community discussions, feedback, and behaviors into actionable insights for Product, Content, Social, and Customer Support teams.
• Build reporting systems that track sentiment, advocacy drivers, user needs, and content opportunities.
• Collaborate with cross-functional teams to implement insight-driven improvements and strategies.

Skills

Community management

Social media strategy

Audience development

Digital listening

Cross-functional collaboration

Communication

Education

Bachelor’s degree in Marketing, Communications, Digital Media, or related field

Tools

Reddit

Social listening tools

Job description

VeSync is hiring a Community Manager to develop long‑term strategy for Levoit and Cosori brands. You will build scalable programs, drive UGC and advocacy, own Reddit presence, and transform customer insights into brand initiatives.

Work with Social Marketing, Brand, Content, Product, and Customer Support to ensure a cohesive, community-driven brand experience. You will lead strategy development, content cadences, and engage with Reddit mods and key communities, shaping a vibrant brand community