Community Manager (Social Marketing)

Socket.dev; Tustin (CA); On-site; USD 81,000 - 99,000; Full time

Benefits offered by this job

Health/Medical/Dental/Vision insurance

401K with employer match

Generous PTO

Life Insurance

Voluntary Life Insurance

Disability Insurance

Critical Illness Coverage

Accident Insurance

Healthcare FSA

Dependent Care FSA

Travel Assistance Program

EAP

Fully stocked kitchen

Job summary

VeSync is hiring a Community Manager to develop long‑term strategy for Levoit and Cosori brands. You will build scalable programs, drive UGC and advocacy, own Reddit presence, and transform customer insights into brand initiatives.

Work with Social Marketing, Brand, Content, Product, and Customer Support to ensure a cohesive, community-driven brand experience. You will lead strategy development, content cadences, and engage with Reddit mods and key communities, shaping a vibrant brand community

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 5–8 years of experience in community management, social media, audience development, or digital community strategy.
• Strong experience managing or building activity on Reddit.
• Proven track record developing UGC or community‑driven programs for consumer brands.
• Strong understanding of social listening, content pipelines, and digital community behaviors.
• Excellent communication, relationship-building, and cross-functional collaboration skills.

Responsibilities

• Develop the overarching community strategy for Cosori and Levoit across Reddit, TikTok, Instagram, Facebook Groups, YouTube, and emerging channels.
• Build scalable community programs (advocacy, ambassador, UGC contributor pipelines, feedback forums, beta testing groups, etc.).
• Identify gaps and opportunities in community presence and create roadmaps to expand reach and participation.
• Establish community policies, engagement guidelines, escalation flows, and consistent voice/tone frameworks.
• Partner with the Community Specialist to ensure daily operations align with the overarching strategy.
• Evaluate emerging cultural, category, and platform-specific trends surfaced through social listening to determine relevance and strategic application for the brands.
• Prioritize which trends, consumer behaviors, or community tensions should influence content planning, community programs, and brand positioning.
• Initiate and lead Cosori and Levoit’s presence on Reddit, both through organic community participation and developing brand-owned spaces (if applicable).
• Build and maintain relationships with Reddit mods, top contributors, and key subreddits related to cooking, appliances, home, wellness, and lifestyle.
• Identify strategic moments for AMAs, product seeding, education threads, and organic advocacy.
• Develop a Reddit content cadence and oversee the creation of Reddit-native content with the Social team.
• Build UGC sourcing and management systems, including creator identification, outreach frameworks, usage permissions, and submission pipelines.
• Partner with Social and Creative teams to turn UGC, community conversations, and insights into platform-ready content.
• Establish content formats that anchor the brand’s community presence (spotlights, testimonials, tutorial threads, challenges, etc.).
• Define KPIs for community programs, Reddit performance, UGC conversion, and engagement quality.
• Evaluate community health through sentiment shifts, repeat engagement, and contributor growth.
• Translate community discussions, feedback, and behaviors into actionable insights for Product, Content, Social, and Customer Support teams.
• Build reporting systems that track sentiment, advocacy drivers, user needs, and content opportunities.
• Collaborate with cross-functional teams to implement insight-driven improvements and strategies.

Skills

Community management

Social media strategy

Audience development

Digital listening

Cross-functional collaboration

Communication

Education

Bachelor’s degree in Marketing, Communications, Digital Media, or related field

Tools

Reddit

Social listening tools

Job description

The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands:

levoit.com | cosori.com | etekcity.com

The Opportunity:

The Community Manager is responsible for developing the long‑term community strategy for both the Levoit and Cosori brands. This role focuses on creating scalable community programs, driving UGC and advocacy, owning brand presence on Reddit and other community-first channels, and transforming customer insights into brand-impactful initiatives. The Community Manager builds systems that enhance community engagement across platforms while collaborating closely with Social Marketing, Brand, Content, Product, and Customer Support to ensure a consistent, community-driven brand experience.

What you will do at VeSync:

Community Strategy Development

• Develop the overarching community strategy for Cosori and Levoit across Reddit, TikTok, Instagram, Facebook Groups, YouTube, and emerging channels.
• Build scalable community programs (advocacy, ambassador, UGC contributor pipelines, feedback forums, beta testing groups, etc.).
• Identify gaps and opportunities in community presence and create roadmaps to expand reach and participation.
• Establish community policies, engagement guidelines, escalation flows, and consistent voice/tone frameworks.
• Partner with the Community Specialist to ensure daily operations align with the overarching strategy.
• Evaluate emerging cultural, category, and platform-specific trends surfaced through social listening to determine relevance and strategic application for the brands.
• Prioritize which trends, consumer behaviors, or community tensions should influence content planning, community programs, and brand positioning.

Reddit Ownership & Community Program Building

• Initiate and lead Cosori and Levoit’s presence on Reddit, both through organic community participation and developing brand-owned spaces (if applicable).
• Build and maintain relationships with Reddit mods, top contributors, and key subreddits related to cooking, appliances, home, wellness, and lifestyle.
• Identify strategic moments for AMAs, product seeding, education threads, and organic advocacy.
• Develop a Reddit content cadence and oversee the creation of Reddit-native content with the Social team.

UGC & Community-Centric Content Development

• Build UGC sourcing and management systems, including creator identification, outreach frameworks, usage permissions, and submission pipelines.
• Partner with Social and Creative teams to turn UGC, community conversations, and insights into platform-ready content.
• Establish content formats that anchor the brand’s community presence (spotlights, testimonials, tutorial threads, challenges, etc.).

Measurement & Cross-Functional Collaboration

• Define KPIs for community programs, Reddit performance, UGC conversion, and engagement quality.
• Evaluate community health through sentiment shifts, repeat engagement, and contributor growth.
• Translate community discussions, feedback, and behaviors into actionable insights for Product, Content, Social, and Customer Support teams.
• Build reporting systems that track sentiment, advocacy drivers, user needs, and content opportunities.
• Collaborate with cross-functional teams to implement insight-driven improvements and strategies.

What you bring to the role:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 5–8 years of experience in community management, social media, audience development, or digital community strategy.
• Strong experience managing or building activity on Reddit.
• Proven track record developing UGC or community‑driven programs for consumer brands.
• Strong understanding of social listening, content pipelines, and digital community behaviors.
• Excellent communication, relationship-building, and cross-functional collaboration skills.

Location:

• This is an on-site, office-based role in Tustin, CA.

Salary:

• Starting at $90K Annually

Perks and Benefits:

• 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen