Integrated Marketing Communications Manager (Coffee Category)

VeSync; Tustin (CA); On-site; USD 99,000 - 121,000; Full time

Benefits offered by this job

100% covered Medical/Dental/Vision ins

401K with 4% employer match

Job summary

VeSync is seeking an IMC Manager to plan, execute, and optimize campaigns for Levoit/HW products, collaborating with GTM, Product, and Product Marketing teams. The role emphasizes regional adaptation in the US market, with a focus on vacuum and humidifier categories and a strong emphasis on campaign measurement.

The position is on-site in Tustin, CA, with a starting salary of $110K and perks including full medical coverage for you and family plus a 401K match.

Qualifications

• Bachelor's degree in Marketing, Business, or related field required.
• 5+ years of integrated marketing planning and product marketing experience in US markets.
• Experience with digital marketing, campaign analytics, and project-management tools.

Responsibilities

• Plan and manage multi-channel marketing campaigns (digital, retail, events) tailored to regional audiences to drive awareness and adoption.
• Develop regional campaigns for product launches and promotions, allocate budgets and KPI systems.
• Measure, report, and optimize regional marketing programs, feeding insights to corporate teams.

Skills

Analytical

Campaign analytics

Digital marketing

PM tools

Education

Bachelor's degree in Marketing, Business, or related field

Job description

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention - just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot - we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work - they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to‑earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands:

The Opportunity:

The Integrated Marketing Communications (IMC) Manager is responsible for planning, executing, and optimizing integrated marketing campaigns that drive awareness, engagement, and sales for specific products or product lines for the Levoit brand with a focus on the vacuum and humidifier categories. This role works closely with cross‑functional teams, including GTM, Product, Product Marketing teams to drive planning and execution that’s aligned with business objectives and to ensure campaigns are strategically aligned, effectively delivered, and measured for impact.

What you will do at VeSync:

Regional Product Strategy Adaptation (15%)

• Collaborate with PM/PMM/GTM to always stay informed of IPD process to be the owner of product campaign planning cadence.
• Lead the segmentation and positioning of target markets for product (user profiling, competitive landscape analysis, channel characteristic analysis).
• Develop an integrated marketing strategy framework (core message house, communication rhythm, touchpoint matrix).

Integrated Campaign Management (50%)

• Collaboration among internal teams and external partners to plan and manage multi‑channel marketing campaigns (digital, retail, events, etc.) tailored to regional audiences to drive product awareness and adoption.
• Develop regional marketing campaigns for product launches and ongoing promotions, and coordinate budget allocation and KPI system setting.
• Measure, report, and optimize the effectiveness of regional product marketing programs, providing feedback to corporate teams and ensuring continuous improvement in campaign performance.

Regional Collaboration (10%)

• Collaborate closely with regional sales teams, retail partners, and brand partners to drive regional product awareness, customer acquisition, and revenue growth through tailored initiatives and activations.
• Collaborate with DTC team to drive revenue growth and enhance product storytelling on owned platforms.
• Design channel - specific communication strategies (differentiated plans for e - commerce platforms, social media, physical stores).
• Construct a consumer touchpoint management map (design of the experience loop from awareness to purchase).
• Establish regional localization content adaptation standards (cultural, language, and consumption habit calibration).

Marketing Effectiveness Tracking and Optimization (15%)

• Build a marketing data middle - office (real - time monitoring of channel ROI, user behaviour, competitor dynamics).
• Conduct A/B testing for marketing campaigns (verification of information/media/time - period combination effects).
• Dynamically adjust budget allocation strategies (resource re - allocation based on attribution analysis).

Key Metrics

• Branded Product Search

What you bring to the role:

• Bachelor’s degree in Marketing, Business, or related field
• 5+ years of experience in integrated marketing planning and productmarketing with at least 2 years in consumer electronics or a related tech-driven category (e.g., smart home, kitchen appliances, personal electronics) for the US market.
• Experience working in a global company with significant exposure to regional or global campaign management.
• Strong analytical, project management, andcommunication skills.
• Experience with digital marketing, campaign analytics, and project management tools.
• Creative thinker with attention to detail and results-driven approach.

Attributes (Soft-Skills)

• Entrepreneurial spirit, grit, resilience, and find a way to get things done.
• Proactive, results-driven with high ownership and commitment.
• Growth mindset with a desire to innovate and continuously improve.
• Work in a fast-paced, dynamic environment focused on innovation and customer‑centric strategies.
• High integrity and humility, with a proactive and ownership‑driven approach.
• Comfortable managing multiple projects at once.

Location

This is an on‑site, office‑based role in Tustin, CA.

Salary

Starting at $110K

Perks and Benefits

• 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting