Strategic Communications Outreach Specialist

Fm Talent Source; Washington (District of Columbia); Hybrid; USD 90,000 - 120,000; Full time

Job summary

FHWA seeks a Strategic Communications Outreach Specialist to lead stakeholder engagement and outreach for research programs. The role is Hybrid with work across Washington, DC and McLean, VA, including occasional CONUS travel to conferences and events.

The ideal candidate has 6+ years in communications, strong writing skills, and experience shaping messages for diverse audiences across digital and print channels. Monday–Friday hours with event support flexibility.

Qualifications

• Bachelor's or Master’s degree in Communications, Marketing, PR, Journalism, or related field.
• Minimum 6 years of professional experience in communications, public affairs, marketing, or outreach.
• Experience developing and implementing strategic communications plans and outreach campaigns.
• Strong writing, editing, presentation, and interpersonal communication skills.
• Experience creating content for digital, print, web, email, and social media channels.
• Experience conducting audience research, communications assessments, or campaign evaluations.
• Experience managing multiple projects and deadlines.
• Ability to translate complex technical information into clear, engaging content.

Responsibilities

• Develop and execute strategic communications and stakeholder outreach plans.
• Lead integrated campaigns across digital, print, web, email, and social media.
• Create messaging and campaign content for diverse audiences.
• Support readership and engagement for FHWA publications and products.
• Develop content for websites, newsletters, social media, and presentations.
• Analyze audience data and campaign performance to improve impact.
• Coordinate outreach for conferences, events, and stakeholder meetings.
• Collaborate with editors, writers, designers, and government stakeholders.

Skills

Writing skills

Editing skills

Presentation skills

Interpersonal skills

Education

Bachelor's degree

Master's degree

Tools

Microsoft Office

GovDelivery

Granicus

Social media tools

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Strategic Communications Outreach Specialist

Non-SCA, Full-time Washington, DC, US

2 days ago Requisition ID: 1783

Salary Range: $1.00 To $1.00 Annually

Position Overview

Location: Hybrid; McLean, VA and Washington, DC

Travel: Limited local travel with occasional CONUS travel to conferences, stakeholder events, and outreach activities

Background Investigation: Must be eligible to obtain and maintain required USDOT facility and network access

Work Schedule: Monday-Friday during standard business hours with flexibility to support events, campaigns, and stakeholder engagement initiatives

Employment Type: Full-Time

Key Responsibilities

• Develop and execute strategic communications, stakeholder outreach, and engagement plans supporting FHWA research programs and initiatives.
• Lead development of integrated marketing and communications campaigns across digital, print, web, email, and social media channels.
• Create messaging, outreach materials, communication plans, and campaign content for diverse stakeholder audiences.
• Support efforts to increase readership, subscriptions, and engagement for FHWA publications and communication products.
• Develop content for websites, newsletters, social media platforms, presentations, fact sheets, and promotional materials.
• Conduct audience analysis, market research, stakeholder assessments, and reader surveys to support communication strategies.
• Analyze performance metrics and engagement data to evaluate communication effectiveness and recommend improvements.
• Support stakeholder outreach activities involving State DOTs, industry partners, transportation organizations, researchers, and other key audiences.
• Coordinate communication support for conferences, trade shows, webinars, and public outreach events.
• Assist with development and implementation of branding and messaging standards.
• Collaborate with editors, writers, graphic designers, multimedia specialists, web content specialists, and Government stakeholders to ensure consistency across communication products.
• Monitor communications trends, digital engagement strategies, and industry best practices to support continuous improvement initiatives.
• Prepare reports, presentations, and recommendations for client leadership regarding outreach performance and stakeholder engagement activities.

Required Qualifications

• Bachelor's or Master's degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• Minimum 6 years of professional experience in communications, public affairs, marketing, stakeholder engagement, or outreach.
• Experience developing and implementing strategic communications plans and outreach campaigns.
• Strong writing, editing, presentation, and interpersonal communication skills.
• Experience creating content for digital, print, web, email, and social media platforms.
• Experience conducting audience research, communications assessments, or campaign performance evaluations.
• Experience managing multiple concurrent projects and deadlines.
• Ability to translate complex technical information into clear, engaging content for diverse audiences.
• Proficiency with Microsoft Office Suite and digital communications platforms.

Preferred Qualifications

• FHWA, USDOT, or other Federal civilian agency communications experience.
• Experience supporting transportation, infrastructure, engineering, or research-related programs.
• Experience with GovDelivery, Granicus, social media management platforms, or stakeholder engagement tools.

Compensation Range: The salary range provided is determined by market value, internal equity, and the candidate's experience and qualifications. Offers will be extended within this range, though not all candidates will receive an offer at the upper limit.