Strategic Communication Outreach Specialist

People Technology And Processes; McLean, Washington (VA, District of Columbia); On-site; USD 102,000 - 115,000; Full time

Job summary

People Technology And Processes in McLean, VA is seeking a Strategic Communication Outreach Specialist to lead integrated outreach strategies and campaigns across diverse media and audiences.

You will develop, write, edit, and design content for social media, newsletters, and web pages, drive subscriptions for magazines and digital readership, and coordinate with authors for feature story promotions, with occasional support at FHWA HQ in Washington, DC.

Qualifications

• Bachelor's or Master's Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field.
• 6-10 years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs.
• Demonstrated expertise developing social media campaigns that substantially increase subscriptions or readership.

Responsibilities

• Develop and execute comprehensive, integrated outreach strategies and promotional campaigns, managing multiple simultaneous projects tailored to diverse audiences across various media outlets.
• Lead all marketing efforts to increase magazine subscriptions and digital readership, including quarterly promotions, branding support, and coordination with authors for feature story promotion.
• Generate high-quality content, including writing, editing, and designing graphics for social media, web pages, and electronic newsletters, ensuring a cohesive professional online presence.
• Conduct in-depth market research and reader surveys; measure and evaluate campaign and social media effectiveness using advanced analytics to drive data-informed decisions.
• Provide comprehensive staffing and marketing support for tradeshows, conferences, and internal/external events, developing event-specific materials and strategies to engage attendees and increase subscriptions.
• Synthesize complex highway, surface transportation, or policy information into compelling narratives for both the general public and technical stakeholders.

Skills

Strategic communications

Digital marketing

Public affairs

Education

Bachelor's or Master's degree in Communications/Marketing/Public Relations/Journalism

Job description

Job Details: Job Location: Mc Lean, VA 22101, Position Type: Full Time, Salary Range: $102,000.00 - $115,000.00 Salary, Position Title: Strategic Communication Outreach Specialist

Location: Mc Lean, VA, (occasional support at FHWA HQ, Washington, DC)

Clearance required: Unclassified. Requires USDOT badge and favorable National Agency Check with Inquiries (NACI, low risk / non-sensitive); E-Verify required

Responsibilities

• Develop and execute comprehensive, integrated outreach strategies and promotional campaigns, managing multiple simultaneous projects tailored to diverse audiences across various media outlets.
• Lead all marketing efforts to increase magazine subscriptions and digital readership, including quarterly promotions, branding support, and coordination with authors for feature story promotion.
• Generate high-quality content, including writing, editing, and designing graphics for social media, web pages, and electronic newsletters, ensuring a cohesive professional online presence.
• Conduct in-depth market research and reader surveys; measure and evaluate campaign and social media effectiveness using advanced analytics to drive data-informed decisions.
• Provide comprehensive staffing and marketing support for tradeshows, conferences, and internal/external events, developing event-specific materials and strategies to engage attendees and increase subscriptions.
• Synthesize complex highway, surface transportation, or policy information into compelling narratives for both the general public and technical stakeholders.

Qualifications

• Bachelor's or Master's Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field.
• 6-10 years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs.
• Demonstrated expertise developing social media campaigns that substantially increase subscriptions or readership.

Desired Qualifications

• Experience in a Federal environment and knowledge of transportation research (specifically highway/surface transportation).