Strategic Communications & Outreach Lead

TLN Worldwide Enterprises, Inc; Washington (District of Columbia); Sur place; USD 110 000 - 140 000; Plein temps

Résumé du poste

Federal Highway Administration seeks a Strategic Communication Outreach Specialist to develop and execute integrated communications, marketing, stakeholder engagement, and outreach strategies for FHWA RD&T initiatives and TFHRC research.

This senior role translates complex transportation research and policy into clear, accessible content for technical and non-technical audiences, supporting digital marketing, content creation, and performance measurement.

Qualifications

• Bachelor’s or master’s degree in Communications, Marketing, Public Relations, Journalism, Public Affairs, or a closely related field.
• 6–10 years of progressively responsible professional experience in strategic communications, digital marketing, public affairs, outreach, or stakeholder engagement.
• Experience developing and executing communications campaigns across multiple channels.
• Experience creating social media campaigns, digital marketing content, newsletters, web content, and marketing collateral.
• Experience conducting market research, audience analysis, reader surveys, campaign measurement, or social media analytics.
• Strong writing, editing, messaging, and presentation skills.
• Ability to translate complex technical, policy, research, or transportation information into accessible public-facing content.

Responsabilités

• Develop and execute comprehensive strategic communications and outreach plans.
• Design promotional campaigns to increase awareness, engagement, readership, subscriptions, and stakeholder participation.
• Support FHWA RD&T and TFHRC communications initiatives across digital, print, web, email, social media, newsletter, event, and outreach channels.
• Develop messaging strategies, campaign briefs, content calendars, audience engagement plans, and marketing materials.
• Lead marketing efforts to increase Public Roads magazine readership, digital reach, and subscriptions.
• Coordinate quarterly promotions and issue-specific outreach for Public Roads magazine.
• Write, edit, and develop social media posts, electronic newsletter content, web copy, feature promotion materials, briefing materials, key messages, job aids, and stakeholder communications.
• Conduct market research, audience analysis, reader surveys, stakeholder analysis, and campaign performance assessments.
• Use analytics to evaluate outreach effectiveness and recommend data-informed improvements.
• Develop stakeholder engagement plans and support engagement with transportation stakeholders, State DOTs, industry partners, associations, academia, FHWA offices, and research audiences.
• Support internal communications and employee engagement initiatives.
• Provide outreach, branding, marketing, and communications support for tradeshows, conferences, webinars, and internal/external events.
• Develop event-specific materials and strategies to engage attendees and increase stakeholder participation.

Connaissances

Strategic communications

Digital marketing

Content creation

Audience analysis

Stakeholder engagement

Project management

Data analysis

Social media

Editing & copywriting

Formation

Bachelor's or master's degree in Communications or related field

Outils

GovDelivery

Social media platforms

Web content systems

Analytics tools

Email marketing platforms

Description du poste

Federal Highway Administration seeks a Strategic Communication Outreach Specialist to develop and execute integrated communications, marketing, stakeholder engagement, and outreach strategies for FHWA RD&T initiatives and TFHRC research.

This senior role translates complex transportation research and policy into clear, accessible content for technical and non-technical audiences, supporting digital marketing, content creation, and performance measurement.