Strategic Communications & Outreach Lead

TLN Worldwide Enterprises, Inc; Washington (District of Columbia); On-site; USD 110,000 - 140,000; Full time

Job summary

Federal Highway Administration seeks a Strategic Communication Outreach Specialist to develop and execute integrated communications, marketing, stakeholder engagement, and outreach strategies for FHWA RD&T initiatives and TFHRC research.

This senior role translates complex transportation research and policy into clear, accessible content for technical and non-technical audiences, supporting digital marketing, content creation, and performance measurement.

Qualifications

• Bachelor’s or master’s degree in Communications, Marketing, Public Relations, Journalism, Public Affairs, or a closely related field.
• 6–10 years of progressively responsible professional experience in strategic communications, digital marketing, public affairs, outreach, or stakeholder engagement.
• Experience developing and executing communications campaigns across multiple channels.
• Experience creating social media campaigns, digital marketing content, newsletters, web content, and marketing collateral.
• Experience conducting market research, audience analysis, reader surveys, campaign measurement, or social media analytics.
• Strong writing, editing, messaging, and presentation skills.
• Ability to translate complex technical, policy, research, or transportation information into accessible public-facing content.

Responsibilities

• Develop and execute comprehensive strategic communications and outreach plans.
• Design promotional campaigns to increase awareness, engagement, readership, subscriptions, and stakeholder participation.
• Support FHWA RD&T and TFHRC communications initiatives across digital, print, web, email, social media, newsletter, event, and outreach channels.
• Develop messaging strategies, campaign briefs, content calendars, audience engagement plans, and marketing materials.
• Lead marketing efforts to increase Public Roads magazine readership, digital reach, and subscriptions.
• Coordinate quarterly promotions and issue-specific outreach for Public Roads magazine.
• Write, edit, and develop social media posts, electronic newsletter content, web copy, feature promotion materials, briefing materials, key messages, job aids, and stakeholder communications.
• Conduct market research, audience analysis, reader surveys, stakeholder analysis, and campaign performance assessments.
• Use analytics to evaluate outreach effectiveness and recommend data-informed improvements.
• Develop stakeholder engagement plans and support engagement with transportation stakeholders, State DOTs, industry partners, associations, academia, FHWA offices, and research audiences.
• Support internal communications and employee engagement initiatives.
• Provide outreach, branding, marketing, and communications support for tradeshows, conferences, webinars, and internal/external events.
• Develop event-specific materials and strategies to engage attendees and increase stakeholder participation.

Skills

Strategic communications

Digital marketing

Content creation

Audience analysis

Stakeholder engagement

Project management

Data analysis

Social media

Editing & copywriting

Education

Bachelor's or master's degree in Communications or related field

Tools

GovDelivery

Social media platforms

Web content systems

Analytics tools

Email marketing platforms

Job description

Federal Highway Administration seeks a Strategic Communication Outreach Specialist to develop and execute integrated communications, marketing, stakeholder engagement, and outreach strategies for FHWA RD&T initiatives and TFHRC research.

This senior role translates complex transportation research and policy into clear, accessible content for technical and non-technical audiences, supporting digital marketing, content creation, and performance measurement.