Strategic Communication Outreach Specialist

People, Technology & Processes, LLC; McLean (VA); On-site; USD 70,000 - 110,000; Full time

Job summary

People, Technology & Processes, LLC seeks a Strategic Communication Outreach Specialist to develop and execute integrated outreach across diverse media, increase readership, and support events and campaigns. The role requires crafting clear, data-informed narratives for both general audiences and technical stakeholders.

The ideal candidate has 6–10 years in strategic communications and a proven track record in social media campaigns, content creation, and market research, with a background in

Qualifications

• Bachelor's or Master's Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field.
• 6-10 years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs.
• Demonstrated expertise developing social media campaigns that substantially increase subscriptions or readership.

Responsibilities

• Develop and execute comprehensive outreach strategies across media outlets.
• Lead marketing efforts to increase magazine subscriptions and digital readership.
• Generate high-quality content including writing, editing, and graphics for social media, web pages, and newsletters.
• Conduct market research and reader surveys; measure campaign effectiveness using analytics to drive decisions.
• Provide staffing and marketing support for tradeshows and events; develop event materials and strategies to engage attendees.
• Synthesize complex transportation policy information into compelling narratives for the public and technical stakeholders.

Skills

Strategic communications

Digital marketing

Public affairs

Social media campaigns

Content creation

Education

Bachelor's or Master's in Communications/Marketing/Public Relations/Journalism

Job description

Position Title

Strategic Communication Outreach Specialist

Location

Mc Lean, VA, (occasional support at FHWA HQ, Washington, DC)

Clearance required

Unclassified. Requires USDOT badge and favorable National Agency Check with Inquiries (NACI, low risk / non-sensitive); E-Verify required

Responsibilities Include (but Are Not Limited To)

• Develop and execute comprehensive, integrated outreach strategies and promotional campaigns, managing multiple simultaneous projects tailored to diverse audiences across various media outlets.
• Lead all marketing efforts to increase magazine subscriptions and digital readership, including quarterly promotions, branding support, and coordination with authors for feature story promotion.
• Generate high-quality content, including writing, editing, and designing graphics for social media, web pages, and electronic newsletters, ensuring a cohesive professional online presence.
• Conduct in-depth market research and reader surveys; measure and evaluate campaign and social media effectiveness using advanced analytics to drive data-informed decisions.
• Provide comprehensive staffing and marketing support for tradeshows, conferences, and internal/external events, developing event-specific materials and strategies to engage attendees and increase subscriptions.
• Synthesize complex highway, surface transportation, or policy information into compelling narratives for both the general public and technical stakeholders.

Qualifications

• Bachelor's or Master's Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field.
• 6-10 years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs.
• Demonstrated expertise developing social media campaigns that substantially increase subscriptions or readership.

Desired Qualifications

• Experience in a Federal environment and knowledge of transportation research (specifically highway/surface transportation).