Strategic Communications & Outreach Manager

People, Technology & Processes, LLC; McLean (VA); On-site; USD 90,000 - 130,000; Full time

Job summary

People, Technology & Processes, LLC is seeking a Strategic Communication Outreach Specialist in McLean, VA, with occasional support at FHWA HQ in Washington, DC. The role requires a Bachelors or Masters degree in communications or a related field and 6–10 years of experience in strategic communications, digital marketing, and public affairs.

You will develop integrated outreach strategies, manage multiple campaigns, generate content for social media and newsletters, and conduct market research

Qualifications

• Bachelor's or Masters Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field.
• 6-10 years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs.
• Experience in a Federal environment and knowledge of transportation research is preferred.

Responsibilities

• Develop and execute comprehensive, integrated outreach strategies and promotional campaigns, managing multiple simultaneous projects tailored to diverse audiences across various media outlets.
• Lead all marketing efforts to increase magazine subscriptions and digital readership, including quarterly promotions, branding support, and coordination with authors for feature story promotion.
• Generate high-quality content, including writing, editing, and designing graphics for social media, web pages, and electronic newsletters, ensuring a cohesive professional online presence.
• Conduct in-depth market research and reader surveys; measure and evaluate campaign and social media effectiveness using analytics to drive data-informed decisions.
• Provide comprehensive staffing and marketing support for tradeshows, conferences, and events, developing event-specific materials and strategies to engage attendees and increase subscriptions.
• Synthesize complex highway, surface transportation, or policy information into compelling narratives for general public and technical stakeholders.

Education

Bachelor's or Master7s Degree in Communications/related field

Job description

People, Technology & Processes, LLC is seeking a Strategic Communication Outreach Specialist in McLean, VA, with occasional support at FHWA HQ in Washington, DC. The role requires a Bachelors or Masters degree in communications or a related field and 6–10 years of experience in strategic communications, digital marketing, and public affairs.

You will develop integrated outreach strategies, manage multiple campaigns, generate content for social media and newsletters, and conduct market research