Strategic Communications Lead for Labor Campaigns

American Federation of State, County, and Municipal Employees; Salem (OR); On-site; USD 98,000 - 146,000; Full time

Job summary

American Federation of State, County, and Municipal Employees is seeking a Strategic Communications Specialist II to lead the development and execution of communications for priority campaigns. The role collaborates with national staff, affiliates, and members to create print, digital, and media assets and to drive mobilization and engagement.

The position requires experience in strategic communications, multi‑channel campaigns, and media relations, with the ability to manage multiple projects

Qualifications

• This position requires graduation from an accredited four‑year college with relevant coursework in labor relations, communications, political science or liberal arts and at least five years in advocacy communications.

Responsibilities

• Develop and drive comprehensive communications strategies for priority campaigns in coordination with national staff and affiliates.
• Draft communications plans with measurable goals, messaging, tactics, and timelines.
• Draft campaign messaging and talking points for various channels.
• Create campaign communications materials including leaflets, brochures, direct mail, social content, phone scripts, and videos.
• Assist in driving earned media through press conferences and op-eds.
• Lead online campaigns using websites, email, social media, and texting to engage members and potential members.
• Provide trainings on messages and digital tools for campaign staff and volunteers.
• Support worker mobilization and outreach related to campaigns.
• Help enhance affiliates' communications capacity.
• Perform other duties to support the department and mission.

Skills

Strategy development

Earned media

Digital campaigns

Design tools

Written/verbal comms

Message discipline

Data analysis

Project management

Resilience

Judgment

Foreign language

Education

Bachelor's degree in labor relations, communications, political science, or liberal arts

Tools

Adobe Creative Suite

Content Management Systems

Job description

American Federation of State, County, and Municipal Employees is seeking a Strategic Communications Specialist II to lead the development and execution of communications for priority campaigns. The role collaborates with national staff, affiliates, and members to create print, digital, and media assets and to drive mobilization and engagement.

The position requires experience in strategic communications, multi‑channel campaigns, and media relations, with the ability to manage multiple projects