Strategic Campaign Leader - Labor Organizing

Seiu49; California; On-site; USD 113,083 - 118,808; Full time

Job summary

SEIU Local 2015 is hiring a Strategic Campaign Manager in California. This senior role involves leading high-impact organizing and representation campaigns while managing staff teams. Responsibilities include developing campaign strategies aimed at achieving measurable results in membership growth and worker engagement across various fields.

Candidates must have 2-5 years of relevant experience, strong leadership capabilities, and a commitment to fostering an inclusive work culture. A competitive salary range of $113,083.29 – $118,808.13 per year is offered.

Qualifications

• 2–5 years of experience in organizing or campaign management.
• Minimum 2 years supervising and developing staff teams.
• Ability to lead campaigns with measurable outcomes.

Responsibilities

• Lead and evaluate organizing and representation campaigns.
• Develop strategic field plans with milestones and metrics.
• Drive membership growth and political engagement outcomes.

Skills

Organizing

Campaign Management

Political Engagement

Leadership Development

Data Analysis

Job description

About SEIU Local 2015
SEIU Local 2015 is the largest union of long-term care workers in California, representing more than half a million-home care, skilled nursing facility, and assisted living center workers across the state. Our members are united in their commitment to caring for California’s older adults and people with disabilities while building power for workers and their communities.

Our mission is to unleash the collective power of long-term care workers, their families, and their communities to drive lasting economic and social justice. We are committed to building an anti-racist organization grounded in equity, justice, and cross-difference solidarity.

Position Overview
The Strategic Campaign Manager is a senior field leadership role responsible for leading high-impact organizing and representation campaigns across designated geographies, industries, or program areas.

This role manages and develops staff teams, oversees campaign strategy and execution, drives measurable membership growth and political engagement outcomes, and ensures alignment with SEIU Local 2015’s Mission, Vision, and Core Values.

The Strategic Campaign Manager reports to a Deputy Director or Director and serves as a key member of the regional or industry leadership team.

Key Responsibilities
Strategic Campaign Leadership

• Design, execute, and evaluate multi-region organizing and representation campaigns.
• Develop strategic field plans with clear milestones, metrics, and accountability structures.
• Lead campaigns that achieve measurable goals in:
  • Membership growth
  • COPE (political) participation
  • Leadership development
  • Worker engagement
• Drive industry, regional, and political campaigns that result in tangible worker power outcomes.
• Lead, supervise, coach, and evaluate staff across multiple geographies.
• Develop individual work plans and conduct consistent performance evaluations.
• Build high-performing, accountable teams aligned with organizational priorities.
• Lead recruitment, interviewing, and hiring of campaign staff.
• Model equity-centered leadership and foster an inclusive, anti-racist work culture.

Budget & Operational Management

• Develop and manage campaign budgets.
• Authorize expenditures and ensure fiscal accountability.
• Oversee administrative processes supporting campaign operations.
• Partner with organizing, representation, political, and leadership development departments to align strategy.
• Ensure campaign work supports broader organizational growth and legislative goals.
• Maintain accurate data tracking and use data analytics to guide strategic decisions.

Measurable Performance Expectations
Success in this role includes:

• Leading campaigns that meet or exceed membership growth targets.
• Increasing worker engagement participation rates across assigned geography.
• Developing and promoting emerging worker leaders.
• Improving team performance metrics year-over-year.
• Maintaining accurate and timely reporting of campaign data.

Required Qualifications

• 2–5 years of experience in organizing, campaign management, community organizing, political campaigns, labor representation, or related field leadership roles.
• Minimum 2 years of experience supervising and developing staff teams.
• Demonstrated ability to lead multi-faceted campaigns with measurable outcomes.
• Experience managing projects across multiple locations or program areas.
• Strong strategic planning and execution skills.
• Proven ability to work independently and exercise sound judgment in complex situations.
• Ability to analyze and use data to inform campaign strategy.
• Valid California driver’s license and reliable vehicle.
• Willingness to work extended and irregular hours, including weekends and travel.

Preferred Qualifications

• Union organizing or labor movement experience.
• Experience leading bargaining campaigns or new worker organizing drives.
• Knowledge of labor law and long-term care industry dynamics.
• Experience working in politically complex environments.
• Bilingual skills are strongly valued.

Core Leadership Competencies

• Inspires and mobilizes others toward shared goals.
• Build inclusive, high-accountability teams.
• Demonstrates cultural competence and commitment to racial justice.
• Exercises high-level political and organizational judgment.
• Thrives in fast-paced, high-pressure campaign environments.

Working Conditions

• Frequent field work across large geographic areas.
• Travel required, including temporary assignments away from home.
• Evening and weekend work expected during active campaigns.

Equal Opportunity Employer
SEIU Local 2015 is an equal opportunity employer committed to diversity, equity, and inclusion in recruitment and hiring practices.

Salary Range:
$113,083.29 – $118,808.13/year