Strategic Communications Lead: Brand & PR

Westlyn; Charlotte (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

Westlyn in Charlotte, NC is seeking a Communications Specialist to drive clear messaging and strategic PR across departments. The role focuses on editorial precision, newsroom-style coordination, and ensuring brand consistency in daily communications.

You will oversee press activity, monitor coverage, manage relationships with media, and support leadership with campaign recommendations. Office-based, Monday–Friday, full-time.

Qualifications

• Strong organizational, writing, and editorial problem‑solving skills.
• Clear written and verbal communication.
• The ability to coordinate multiple press releases and competing publishing deadlines.
• Confidence reviewing media reports, identifying coverage trends, and tracking PR performance.
• Good judgment when resolving day-to-day public relations or messaging issues.
• The ability to collaborate across departments and support brand alignment.
• Proficiency with standard office software, media databases, and content platforms.
• A practical approach to strategy refinement and story pitch development.

Responsibilities

• Oversee daily communications activities and coordinate messaging priorities across teams
• Establish and maintain press guidelines that support consistent brand messaging
• Monitor media engagement, review coverage recaps, and track key public relations metrics
• Identify narrative gaps and recommend improvements to existing press distribution channels
• Coordinate press releases, media kits, and release schedules to support campaign objectives
• Work with department leads to address PR inquiries and remove messaging bottlenecks
• Maintain accurate media lists, editorial trackers, and press performance documentation
• Review campaign progress against deadlines, coverage targets, and agreed communications objectives
• Support the planning and execution of strategic PR rollouts
• Communicate messaging updates and brand standards to relevant team members
• Help ensure editorial standards and corporate governance requirements are followed
• Prepare communications updates and campaign recommendations for leadership review

Skills

Editorial skills

Strong writing

Organizational skills

Verbal communication

Media relations

Collaboration

Office software

Media databases

Content platforms

Story pitch development

Job description

Westlyn in Charlotte, NC is seeking a Communications Specialist to drive clear messaging and strategic PR across departments. The role focuses on editorial precision, newsroom-style coordination, and ensuring brand consistency in daily communications.

You will oversee press activity, monitor coverage, manage relationships with media, and support leadership with campaign recommendations. Office-based, Monday–Friday, full-time.