Strategic Communications Analytics Lead

Viderity Inc.; United States; On-site; USD 110,000 - 160,000; Full time

Job summary

Viderity Inc. seeks a communications analytics professional to evaluate the effectiveness of science communications and outreach efforts. You will collect data across events, web campaigns, and media coverage, building dashboards and reports for leadership.

You will translate complex data into actionable insights, collaborate with editors and digital staff, and help shape content strategy with metrics-driven guidance for diverse stakeholder audiences.

Qualifications

• 8+ years of professional experience developing metrics for communication plans and analyzing impact and ROI on outreach for science-focused organizations.
• Hands-on experience building dashboards and data visualizations for leadership or executive reporting (Tableau, Power BI, or similar).
• Experience distilling complex or technical subjects into plain language for diverse audiences.
• Bachelor's degree required.

Responsibilities

• Collect, track, and analyze data on events, web campaigns, social media engagement, press coverage, and other outreach activities.
• Identify, compile, and analyze performance data across digital platforms to inform decision making, grow audiences, and increase engagement.
• Measure attitudes and engagement among policymakers, Congress, the public, industry, scientific and education communities, media, and other stakeholders, and use findings to refine communications strategies.
• Evaluate communication plans, digital engagement campaigns, projects, and products; draft evaluation results in clear report formats for leadership.
• Prepare reports, dashboards, and visualizations summarizing key performance indicators, trends, and insights.
• Analyze digital engagement policies, processes, and procedures and recommend performance measurement goals and best practices.
• Develop communication strategies and audience-specific engagement plans that incorporate metrics and performance measures.
• Collaborate with writers, editors, and digital media staff to ensure metrics inform future content and campaign design.
• Maintain awareness of best practices in digital analytics, media monitoring, and communications performance evaluation.

Skills

Dashboards

Data visualization

Tableau

Power BI

Communication strategy

ROI analysis

Plain language

Education

Bachelor's degree

Tools

Tableau

Power BI

Job description

Viderity Inc. seeks a communications analytics professional to evaluate the effectiveness of science communications and outreach efforts. You will collect data across events, web campaigns, and media coverage, building dashboards and reports for leadership.

You will translate complex data into actionable insights, collaborate with editors and digital staff, and help shape content strategy with metrics-driven guidance for diverse stakeholder audiences.