Strategic Communications Analytics Lead

SLB; Houston (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

SLB is seeking a Communications Insights & Analytics Manager to lead the enterprise measurement program, transforming data from communications, marketing and digital channels into actionable insights that guide strategy and investment.

You will work with Communications, Marketing, IT and vendors to develop reporting products, establish standards, and deliver analytics across web, internal and external communications, campaigns and social channels.

Qualifications

• 5–8 years of experience in communications analytics, digital marketing analytics, business intelligence, or a related field.
• Demonstrated experience using GA4, GTM, Looker Studio/Power BI, BigQuery, SQL and Python to analyze communications and digital marketing performance.
• Experience synthesizing quantitative and qualitative data into executive-level insights and recommendations.
• Demonstrated success designing executive reporting products, KPI frameworks and enterprise measurement standards.
• Strong analytical, presentation, communication, and stakeholder management skills.

Responsibilities

• Lead the Communications Insights and Analytics Program and drive the evolution of the enterprise communications measurement capabilities, reporting framework and analytics roadmap.
• Define KPI frameworks, measurement standards and methodologies that connect communications outcomes to business objectives.
• Establish benchmarks and performance targets that help leaders assess impact and identify opportunities for improvement.
• Identify emerging trends, risks and opportunities through data analysis and proactively provide strategic recommendations.
• Advance the use of analytics, automation and AI to improve how communications impact is measured and understood.
• Design reporting products that provide executives with clear, decision-ready insights.
• Translate complex data into meaningful insights, recommendations and business implications.
• Deliver quarterly business reviews highlighting performance drivers, trends, risks, opportunities and priorities.
• Analyze communications effectiveness across channels, audiences and campaigns to inform future investment and strategy decisions.
• Continuously improve reporting products to stay relevant and actionable.

Skills

GA4

GTM

Looker Studio

Power BI

BigQuery

SQL

Python

Executive reporting

Stakeholder management

Data synthesis

Communication

Education

Bachelor's degree in Data Science/Statistics/CS/Analytics

Tools

Talkwalker

Meltwater

Hootsuite

Sitecore

Brightcove

LinkedIn

Meta

Semrush

Folloose

TyGraph

Workshop

Emarsys

Job description

SLB is seeking a Communications Insights & Analytics Manager to lead the enterprise measurement program, transforming data from communications, marketing and digital channels into actionable insights that guide strategy and investment.

You will work with Communications, Marketing, IT and vendors to develop reporting products, establish standards, and deliver analytics across web, internal and external communications, campaigns and social channels.