Communications Analytics & Insights Leader

SLB

Houston (TX)

On-site

USD 120,000 - 180,000

Full time

14 days+

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Job summary

SLB in Houston is seeking a Communications Insights & Analytics Manager to lead the enterprise communications measurement program, transforming data from communications, marketing and digital channels into actionable insights that guide strategy and optimize investment across the enterprise.

You will leverage advanced analytics, automation and AI to evolve how impact is measured, understood and acted upon, designing executive reporting that informs decisions and drives performance across the

Qualifications

5–8 years of experience in communications analytics, digital marketing analytics, business intelligence, or a related field.
Demonstrated experience using GA4, GTM, Looker Studio/Power BI, BigQuery, SQL and Python to analyze communications and digital marketing performance.
Experience synthesizing quantitative and qualitative data into executive-level insights and recommendations.
Demonstrated success designing executive reporting products, KPI frameworks and enterprise measurement standards.
Strong analytical, presentation, communication, and stakeholder management skills.

Responsibilities

Lead the Communications Insights and Analytics Program and drive the evolution of SLB’s enterprise communications measurement capabilities, reporting framework and analytics roadmap.
Define KPI frameworks, measurement standards and methodologies that connect communications outcomes to business objectives.
Establish benchmarks and performance targets that help leaders assess impact and identify opportunities for improvement.
Identify emerging trends, risks and opportunities through data analysis and proactively provide strategic recommendations.
Advance the use of analytics, automation and AI to improve how communications impact is measured and understood.
Design reporting products that provide executives, Communications leaders, campaign managers and channel owners with clear, decision-ready insights.
Translate complex communications and digital marketing data into meaningful insights, recommendations and business implications.
Deliver quarterly business reviews highlighting performance drivers, emerging trends, risks, opportunities and strategic priorities.
Analyze communications effectiveness across channels, audiences and campaigns to inform future investment and strategy decisions.
Continuously improve reporting products to ensure they remain relevant, actionable and aligned with stakeholder needs.
Manage vendors and technologies that support the communications analytics ecosystem.
Partner with IT to ensure communications data is reliable, secure, governed and scalable.
Improve reporting automation, data quality and operational efficiency while reducing manual processes.
Evaluate new technologies and AI-enabled capabilities that strengthen analytics and insight generation.
Partner with Communications leaders to identify critical business questions and develop measurement approaches that support strategic decision-making.
Guide stakeholders in interpreting performance data and translating insights into actions that improve communications effectiveness.
Train stakeholders on reporting products, KPI interpretation, measurement best practices and data-driven decision-making.
Foster a culture of measurement, accountability and continuous improvement across the Communications function.
5–8 years of experience in communications analytics, digital marketing analytics, business intelligence, or a related field.