Strategic Client Growth Manager

Barnes & Thornburg LLP; Atlanta (GA); On-site; USD 110,000 - 150,000; Full time

Job summary

Barnes & Thornburg LLP seeks a Senior Client Growth / Marketing professional to drive client development for key practice areas. You will partner with practice leaders and CGM colleagues to plan, craft, and execute growth initiatives, pitches, and campaigns across the firm.

The role emphasizes client relationship expansion, market visibility, and cross-selling, with a focus on delivering measurable ROI and supporting lateral growth within the firm.

Qualifications

• 5+ years of experience in AmLaw marketing and BD preferred.
• Bachelor’s degree in a writing-intensive or research-heavy discipline.
• Strong oral and written communication, presentation and interpersonal skills.
• Service orientation, ownership mentality, and agility in a fast-paced environment.
• Ability to produce quality work and provide strategic insights.
• Proficiency with MS Office and CRM/ERM/CMS tools is desired.
• Demonstrated project management and cross-functional collaboration.
• Ability to build relationships across all levels of the firm.
• Ability to adapt to changing priorities and deadlines.
• Knowledge of legal and business environments.

Responsibilities

• Assist in developing client growth strategies and marketing initiatives.
• Collaborate with practice groups to identify opportunities and priorities.
• Create pitches, proposals, graphics, and marketing materials.
• Coordinate with Communications, Proposals, and Events teams on campaigns.
• Support ROI tracking and budgeting for marketing programs.
• Manage relationships with practice leaders and external partners.

Skills

Business development

Client relationships

Oral & written communication

Interpersonal skills

Project management

Adaptability

Strategic thinking

Go-to-market knowledge

Education

Bachelor's degree in writing-intensive or research-heavy discipline

Tools

MS Office Suite

CRM systems

ERMs

CMS systems

Job description

Barnes & Thornburg LLP seeks a Senior Client Growth / Marketing professional to drive client development for key practice areas. You will partner with practice leaders and CGM colleagues to plan, craft, and execute growth initiatives, pitches, and campaigns across the firm.

The role emphasizes client relationship expansion, market visibility, and cross-selling, with a focus on delivering measurable ROI and supporting lateral growth within the firm.