We are seeking an experienced Strategic Client Engagement Manager to join a UK-based workforce solutions company. You will run research-led, account-based outreach to senior executives at very large organisations, open doors for the Business Development team, and build relationships that turn into strategic opportunities over long sales cycles.
The ideal candidate has 5+ years of B2B outbound business development experience, writes persuasively, is confident engaging senior decision-makers, and is senior enough to help shape the team's sales playbook and CRM setup.
Responsibilities:
- Run account-based outreach to a defined list of about 50 large enterprises and roughly 300 senior decision-makers (CFO, CPO, CHRO, category procurement and HR managers).
- Research each target account in depth: structure, priorities, buying signals and what's changing in the business, and find fresh angles to get through the noise.
- Map the right decision-makers and keep the target list current, prioritised and visible in HubSpot.
- Complete 10 to 15 thoughtful, personalised outreaches a day by phone, email and LinkedIn, with consistent follow-up.
- Write persuasive, persona-specific messaging (AI-assisted where useful) instead of relying on generic sequences.
- Book qualified meetings for the Business Development team and hand each one over with full context.
- Nurture prospects through long sales cycles with content, event invitations, catch-up calls and LinkedIn interaction.
- Qualify and route all inbound sales inquiries, and feed outcomes back to Marketing.
- Support Marketing campaigns and maintain an active LinkedIn presence, sharing company posts, white papers and podcasts.
- Log every sales activity in HubSpot with detailed, accurate notes, and produce clear activity and pipeline reports.
- Support capture planning for must-win opportunities alongside the Bids team and strategic partners.
- Help build the sales playbook, outreach templates and HubSpot setup, sharing what works with each persona.
- Track competitor and marketplace activity and report trends back to the team.
Qualifications:
- 5+ years of B2B outbound business development, SDR/BDR or strategic account development experience.
- Proven track record of booking meetings with senior decision-makers at large enterprises.
- Experience with account-based outreach and long, complex sales cycles.
- Excellent written English, with strong persuasive and research-led writing skills.
- Confident on the phone, by email and on LinkedIn when engaging senior executives you've never met.
- Experience with HubSpot, Salesforce or a similar CRM, and LinkedIn Sales Navigator.
- Strong research skills and commercial awareness, with the ability to understand customer priorities quickly.
- Resilient, self-motivated and organised, with the ability to manage your own pipeline and workload.
Strongly Preferred:
- Experience in MSP, RPO, staffing, workforce solutions or 360° recruitment business development.
- Experience selling recruitment, workforce or other large-ticket B2B services to HR, Procurement or senior business leaders.
- Experience with UK or European clients and markets.
- Background in or knowledge of critical infrastructure sectors (energy, utilities, transport).
- Experience building outreach playbooks, automated sales sequences or CRM templates.
- Comfortable using AI tools (e.g., ChatGPT, Claude, Copilot) to research and personalise outreach.
Requirements:
- Updated Resume/CV.
- Available to work UK business hours.
- Ability to work in a fast-paced, dynamic environment.
- Reliable internet connection and personal computer.
- UPS/battery backup to ensure continuity during power interruptions.
- WFH set-up.
- HMO.