Strategic Channel Marketing Manager

Lever, Inc.; Plano (TX); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance (On

HSAs & FSAs

Company-Paid Life Insurance $50k

Job summary

CyberOne is growing and seeks a Channel Marketing Manager to strengthen technology partner relationships and translate them into measurable marketing and sales opportunities. You will manage MDF programs, vendor collaborations, and joint campaigns while working cross-functionally across Sales, Events, Finance, and vendor teams.

The role focuses on driving partner engagement, field events, and co-sell activities to maximize partner influence and pipeline.

Qualifications

• Four or more years of B2B marketing experience with two+ years in partner/channel marketing.
• Experience creating and executing co-branded/partner marketing campaigns across multiple programs.
• Knowledge of channel/partner programs: tiers, deal registration, rebates, incentives, and requirements.
• Experience developing and delivering sales enablement programs and trainings.
• Experience with CRM, marketing automation, or partner management platforms.
• Ability to manage multiple programs, priorities, deadlines, and stakeholder relationships.
• Experience supporting trade shows, conferences, or field marketing events, including on-site execution.

Responsibilities

• Develop and manage relationships with technology vendors and partner marketing teams to maximize mutual value.
• Oversee MDF lifecycle from eligibility to reimbursement and utilization tracking.
• Maintain partner program requirements and certifications.
• Create and execute joint marketing campaigns with strategic partners.
• Plan field events, conferences, and partner-sponsored activities with Events teams.
• Use ecosystem tools to identify shared accounts and translate insights into pipeline.

Skills

B2B marketing

Partner marketing

Co-branded campaigns

Channel programs

Sales enablement

CRM & marketing automation

Program management

Trade shows & events

Tools

Salesforce

HubSpot

Crossbeam

Job description

CyberOne is growing and seeks a Channel Marketing Manager to strengthen technology partner relationships and translate them into measurable marketing and sales opportunities. You will manage MDF programs, vendor collaborations, and joint campaigns while working cross-functionally across Sales, Events, Finance, and vendor teams.

The role focuses on driving partner engagement, field events, and co-sell activities to maximize partner influence and pipeline.