Strategic Channel Marketing Lead for Partners

CyberOne Security; Plano (TX); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health Insurance

401(k) Retirement Plan with company-m̲

Unlimited PTO

Tuition Reimbursement

Cell Phone Stipend

Job summary

CyberOne Security in Plano, TX, is looking for a Channel Marketing Manager to drive partner marketing programs and MDF initiatives across CyberOne’s technology ecosystem. You will collaborate with Sales, Events, Finance, and vendor teams to maximize partner investments, increase partner-influenced pipeline, and deliver measurable marketing opportunities.

The role requires 4+ years in B2B marketing with a focus on partner programs and sales enablement, and experience with CRM/MA platforms such as

Qualifications

• 4+ years of B2B marketing experience with partner/channel focus.
• Experience developing and executing co-branded or partner marketing campaigns.
• Knowledge of partner programs, tiers, incentives, and related requirements.
• Experience delivering sales enablement programs and trainings.
• Experience with CRM/marketing automation or partner management platforms.

Responsibilities

• Develop and manage strategic partner marketing programs and MDF lifecycle.
• Execute joint marketing campaigns with strategic partners (co-branded content, events, digital campaigns).
• Plan and run field events, conferences, and partner activities with cross-functional teams.
• Identify shared accounts and co-sell opportunities with Sales using account-mapping tools.
• Develop vendor-focused sales enablement resources and enable account teams.

Skills

B2B marketing

Partner marketing

Campaign management

Sales enablement

CRM/MA familiarity

Tools

Salesforce

HubSpot

Crossbeam

Job description

CyberOne Security in Plano, TX, is looking for a Channel Marketing Manager to drive partner marketing programs and MDF initiatives across CyberOne’s technology ecosystem. You will collaborate with Sales, Events, Finance, and vendor teams to maximize partner investments, increase partner-influenced pipeline, and deliver measurable marketing opportunities.

The role requires 4+ years in B2B marketing with a focus on partner programs and sales enablement, and experience with CRM/MA platforms such as