Channel Marketing Manager CyberOne Security · Plano, TX Full-time · Hybrid — 2 hours ago

Emploive; Plano (TX); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Unlimited PTO

Paid holidays

401(k) match

Tuition reimbursement

Cell phone stipend

Job summary

CyberOne is seeking a results‑driven Channel Marketing Manager to lead partner programs and co‑branding initiatives in a hybrid work environment in Plano, TX. You will build strategic relationships with technology vendors, manage MDF funding, and develop joint campaigns that drive demand and pipeline with sales teams.

Ideal candidates bring 4+ years in B2B marketing with partner programs, CRM/MA experience, and a proven ability to execute at scale across events, webinars, and content programs.

Qualifications

• Four or more years of B2B marketing experience with partner marketing.
• Experience delivering co-branded or partner campaigns across programs.
• Knowledge of partner programs: tiers, deal registration, incentives.
• Experience creating sales enablement programs for sales teams.
• Experience with CRM, marketing automation, or partner management platforms.
• Ability to manage multiple programs, priorities, deadlines, and stakeholders.

Responsibilities

• Develop and manage strategic relationships with technology vendors and partners.
• Manage MDF lifecycle from eligibility to utilization.
• Maintain partner program requirements and certifications.
• Develop and execute joint marketing campaigns with partners.
• Plan field events and partner-sponsored activities.
• Collaborate with Sales, Events, and Finance to coordinate programs.
• Track MDF utilization and partner-influenced pipeline.

Skills

B2B marketing

Partner marketing

Sales enablement

Campaign management

Event coordination

Tools

Salesforce

HubSpot

Crossbeam

Marketing automation platforms

Job description

Your Next Opportunity Starts Here!
CyberOne is growing—and we’re looking for talented people who want to grow with us.
We bring together smart, driven professionals who take ownership, challenge themselves and each other, and are passionate about delivering exceptional results for our customers. We move fast, solve complex problems, and believe great work happens when talented people are empowered to make an impact.
If you’re looking for a place where your ideas matter, your contributions are valued, and there’s always an opportunity to learn and grow, we’d like to meet you.

Essential Functions

• Develop and manage strategic relationships with CyberOne’s technology vendors and their channel and partner marketing teams, identifying opportunities to strengthen partnerships, increase engagement, and maximize mutual business value through regular communication, business reviews, enablement sessions, account-mapping activities, and strategic planning.
• Manage the end-to-end market development funds (MDF) lifecycle, including eligibility, proposals, approvals, campaign execution, proof of performance, claims, reimbursement, and utilization tracking.
• Maintain partner program requirements, including tier status, certifications, incentives, rebates, and other program criteria, proactively identifying actions needed to maintain or improve partner standing.
• Develop and execute joint marketing campaigns with strategic partners, including co-branded content, webinars, email campaigns, paid social, content syndication, and other demand-generation initiatives.
• Plan and execute field events, industry conferences, and partner-sponsored activities in coordination with the Events team and vendor partners, including logistics, on-site setup, staffing, and teardown, serving as an in-person representative of CyberOne to partners, customers, and attendees.
• Leverage partner ecosystem and account-mapping tools to identify shared accounts, potential opportunities, and co-sell activity, partnering with Sales to translate insights into actionable pipeline opportunities.
• Develop and deliver vendor-focused sales enablement programs that equip account executives with relevant positioning, messaging, competitive insights, and partner resources.
• Partner cross-functionally with Sales, Sales Operations, Events, and Finance to coordinate partner programs, marketing investments, events, incentives, and related activities.
• Track, analyze, and report partner marketing performance, including MDF utilization, campaign results, partner engagement, and partner-influenced pipeline using applicable CRM, marketing automation, and partner platforms.
• Support the onboarding of new technology vendors and maintain accurate partner program, relationship, and performance information.

Success In The Role

• Build trusted, productive relationships with strategic vendor partners that generate increased funding, leads, and co-sell opportunities for CyberOne.
• Increase utilization of available MDF while minimizing funds lost due to expiration or missed program requirements.
• Maintain partner tier, certification, and program standing across strategic vendors with minimal unplanned lapses.
• Deliver joint marketing programs and campaigns that contribute measurable engagement and partner-influenced pipeline.
• Execute field events and partner-sponsored activities that run smoothly on-site, strengthen partner satisfaction, and generate qualified engagement and pipeline.
• Strengthen sales readiness by equipping account executives with the knowledge, positioning, and resources needed to effectively represent partner solutions.
• Establish scalable, repeatable partner marketing processes and an operating rhythm that supports CyberOne’s continued growth.

Qualifications

Required:

• Four or more years of B2B marketing experience, including at least two years of experience in partner, channel, alliance, or similar relationship-driven marketing.
• Experience developing and executing co-branded or partner marketing campaigns across multiple programs or stakeholders.
• Working knowledge of channel and partner programs, including partner tiers, deal registration, distribution, rebates, incentives, and related program requirements.
• Experience developing and delivering sales enablement programs, presentations, or training for sales or internal audiences.
• Experience working with CRM, marketing automation, or partner management platforms.
• Demonstrated ability to manage multiple programs, priorities, deadlines, and stakeholder relationships simultaneously.
• Experience supporting trade shows, conferences, or field marketing events, including on-site execution, setup, and teardown.

Preferred:

• Experience within cybersecurity, IT services, a value-added reseller (VAR), systems integrator, managed service provider (MSP), managed security service provider (MSSP), or similar technology environment.
• Hands-on experience managing MDF programs, including proposals, approvals, proof of performance, claims, reimbursement, and utilization tracking.
• Experience building or significantly expanding a partner or channel marketing function.
• Established relationships with technology vendor channel or partner marketing teams.
• Experience with Salesforce, HubSpot, Crossbeam, or similar CRM, marketing automation, and partner ecosystem platforms.
• Familiarity with partner programs and portals used by major cybersecurity and infrastructure technology vendors.
• General understanding of cybersecurity services and solutions, including Managed Detection and Response (MDR), Risk & Compliance, and Professional Services.

Work Environment

• This position operates in a hybrid work environment in accordance with company policy and business needs.
• Regular travel of approximately 25% is required to support vendor and partner meetings, industry conferences, company-sponsored events, and other business needs.
• Early morning, evening, and weekend work is regularly required to support event setup and teardown, conferences, partner activities, or other business needs.
• Work is generally performed in a professional, climate-controlled office environment using standard office equipment and technology. The position may also work in customer, partner, conference, event, or outdoor environments as business needs require.

Physical Demands

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position.

While performing the duties of this position, the employee may be required to:

• Remain in a stationary position for extended periods of time.
• Move throughout office, customer, partner, conference, and event environments.
• Stand and walk for extended periods on conference and event floors.
• Frequently operate computers, telephones, and other standard office equipment.
• Communicate effectively in person, by telephone, and through electronic communication.
• Travel by automobile and/or commercial transportation as required for business purposes.
• Frequently lift and/or move items weighing up to 50 pounds, including event materials, displays, and shipping cases, when supporting events.

Why CyberOne?
We know that where you work is about more than the job itself. That’s why CyberOne offers a comprehensive benefits package designed to support your health, financial well-being, work-life balance, and continued growth.
Health & Well-Being
Medical, Dental & Vision Insurance — Coverage beginning on Day One
Health Savings Account (HSA) & Flexible Spending Account (FSA) options
$50,000 Company-Paid Life Insurance, with options to purchase additional coverage
Company-Paid Short-Term & Long-Term Disability Insurance
Employee Assistance Program (EAP)
Time Away
Unlimited PTO
Paid Sick Time
12 Company-Paid Holidays
Paid Birth/Recovery Leave and Paid Parental Leave
Financial & Professional Growth
401(k) Retirement Plan — Eligibility after 90 days, with a company match of 100% on the first 3% you contribute and 50% on the next 2%, with 100% immediate vesting
Tuition Reimbursement
Cell Phone Stipend
At CyberOne, we believe in investing in our people and providing the resources, flexibility, and support they need to do their best work—both professionally and personally.

Equal Employment Opportunity
CyberOne is a proud Equal Opportunity and affirmative action employer. All qualified applicants, regardless of race, color, genetic information, national origin, religion or belief, sex, sexual orientation, gender identity or expression, immigration status, ancestry, age, marital status, disability, protected veteran status, or any other status protected by applicable law, are encouraged to apply and will receive consideration based on qualifications and business need.

Recruitment Agencies **Please Note**
CyberOne does not accept unsolicited resumes from recruitment agencies or other third parties. Resumes submitted without a valid, signed agreement in place will be considered the property of CyberOne, and no placement fees will be paid.
Agency engagement is limited to authorized vendors operating under a current agreement signed by CyberOne’s HR Business Partner or CFO. Any exception must be approved in writing in advance.